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The use of both private and corporate videos are growing increasingly fast. At the same time our digital consumption is becoming mobile. These changes develops new interesting possibilities regarding online communication as well as new challenges. At this event we will dig into the use of online video both as a strategic tool in the digital era - what are the general strengths and weaknesses? We will also show inspiring cases and give you specific giveaways on how to succeed with video in your organisation or company and maybe inspire you to take back the control.
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Video Online !By Tobias @egmose & Harald @tokeroed !
Tobias Egmose
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Digital Advisor !Hou Media !We produce video and develop digital solutions to improve corporate communication.
Harald Reedtz Tokerød
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Senior Digital Strategy Advisor !House & Co !We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions.
Inspire > Listen > Challenge > Solve
Agenda
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• Video - where are we heading • Video - purpose and use • Video - cases • Digital Business • Storytelling • Control & editing • Advantages with video
Video - where are we heading?
5http://www.pewinternet.org/2013/10/10/main-findings/
Video - where are we heading?
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Over two-thirds of the world’s mobile data traffic will be video by 2018. Mobile video will increase 14-fold between 2013 and 2018, accounting for 69 percent of total mobile data traffic by the end of the forecast period.
Video - where are we heading?
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Video - where are we heading?
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Video is becoming an inevitable part of content creation
Mobile makes up almost 40% of YouTube's global watch time
Video - purpose and use
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Video - purpose and use
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Different contexts calls for different content
• Corporate branding • Social media marketing • Customer support • Recruitment • Internal knowledge sharing • Video press releases
Video - cases
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Digital Business
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Digital Strategy
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Core Business
Digital Landscape
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Readiness
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Think about your company’s readiness for Digital Strategy and video content. !Ready? If not, how can you make it ready?
Shape your digital vision
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No course – no sucess
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Content vs. channels
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One thing is having the channels…. !And another thing is making the content. !!But are you aware of how you can apply your content in the channels in a relevant way?
Competitive advantages
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Video can actually create competitive advantages for your company.
Multichannel is business
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Nearly a third of all B2B purchases are done digitally. !!!!http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/
Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.
Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel.
Smooth customer journey
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Digital = satisfaction
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Mapping stakeholders
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Seamless experience
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Storytelling
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Storytelling
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Storytelling
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Storytelling
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Rule of thumb
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1.Relevance
2.Quality
3.Timing
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Control & editing
Advantages with video
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• Video is easier to consume than text • Social & SEO Video • A great way to control your message • An effective way to share knowledge
Some questions for you
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How can video add value to your organisation? - knowledge sharing - branding !Is your organisation ready for strategic use of video? - key stakeholders - publishing channels !Where would you use video in your digital strategy? !
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