Storytelling at a Trade Show

Find Your Trade Show Story

Telling your Story

Finding your company’s story requires you to explore what makes your company, your

customers and your product unique.

Accenture’s Story

Accenture, a global leader in corporate management, wanted to tell their story and show how their consulting services transform everyday professionals into organizational superheroes.

Accenture Takes Action

Accenture turned visitors

into “Heroes of Risk”

using a 3D molding

camera and 3D printers.

Trade Show Superheroes

Once the 3D printer printed visitors’

profiles, they were attached to the

bodies of Lego™ “Heroes of Risk”

characters.

Trade Show Superheroes

Accenture created backstories for their “Heroes of Risk” characters to highlight the important roles risk managers play within their organizations.

A Memorable Story

Visitors felt valued by the experience and memorable giveaway. The campaign combined with a smart exhibit solution from Nimlok allowed Accenture to connect with attendees in a lasting and meaningful way.

Steps to Great Storytelling

1. Find your story

2. Take action and share your story

3. Leave behind a memorable message

See more examples of

Trade Show Story Telling at

www.nimlok.com