Sitecore XP platform

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SITECORE XPWhat is the Sitecore XP platform?

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MARKETER CHALLENGES> Knowing customer better> Personalize> Engage> Analyze & optimize

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LEARNKnow your customer better

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XDB – BIG DATA ONLINE ANALYTICS> Gathers the data from

several sources online> Makes them available to

marketing automation platform in real time

> Builds 360 view of website visitor

> Reliable and efficient at scale

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360 DEGREE VIEW OF WEBSITE VISITOR

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WEB FORMS

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PERSONALIZEDeliver content that users look for

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PERSONALIZED EXPERIENCE

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RULE BASED PERSONALIZATION

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PREDICTIVE PERSONALISATION AND PROFILING> Sitecore builts

visitor’s profile in real time

> Visitor’s profile can be further used to match predefined templates experience

> As the visitor browses the website, his profile is being adjusted

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ENGAGEOptimize your customer journey to reach your goals

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CAMPAIGN MANAGEMENT

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> Organise all marketing activities in one stream

> Effectiveness of every campaign can be easily tracked by eXperience Platform

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MARKETING AUTOMATION> Easily manageable

marketing automation workflows for web marketers

> Integrated reporting

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E-MAIL CAMPAIGN MANAGER

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ANALYZE & OPTIMIZEUnderstand your user base and optimize user experience

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A/B AND MULTIVARIANT TESTING BUILT IN WORKFLOW

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A/B AND MULTIVARIANT TESTING BUILT IN WORKFLOW

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TRAFFIC FUNNEL ANALYSIS

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BUILT-IN VISITOR BEHAVIOUR ANAYLYTICS

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WRAP UPWhat is the Sitecore XP platform then?

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CMS MarketingOptimization

BusinessIntelligence

(~10%) xDB! personalization,automation,

marketing tools…

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