SITECORE EXPERIENCE PLATFORMQUICK WINS

Rasmus LynggaardSenior UX & Business Development Consultant

Why SitecoreExperience Platform?

The challenges

How do we getstarted?

Experience AnalyticsWho are our users?What are they looking at?Reminiscent of Google Analytics

Experience ProfileWho are our users as individualsWhat goals are completedWhat are the users “value”

Define goalsIdentify and create goals for the websiteAssign them to pages that represents the completion of these goalsDefine a hierarchy of actions and assign them pointsEngangement Value Score = How much is an action worth?

Create goals in Sitecore

Which campaigns works?

Campaigns in SitecoreEngagement values are used to see which campaigns work Value per visit is a great indicator

Fail fastLearn fasterStart testing

Knowledge isn’t power until it is applied - Dale Carnegie

Personalized content that is relevant and timely for the recipient

Questions?