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Examples of Seth Ollerton's Marketing Portfolio for AmericanWest Bank. This presentation includes examples of internal and external branding, collateral, web, social, campaigns and analytics.
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Seth OllertonMarketing Portfolio
801.362.0691
sollerton@gmail.com
Linkedin.com/in/sethollerton
www.SethOllerton.com
Internal Employee BrandingAmericanWest Bank Employee Brand Book
Internal Employee BrandingAmericanWest Bank Employee Brand Book
Internal Employee BrandingFar West Bank Employee Brand Flip-Book for Desktop
External Branding2008-10 branding included multiple graphic elements and descriptive copy.
External Branding2010-12 branding simplified the look and message.
External Branding2013-14 branding was simplified by removing stock imagery
and focused on brand values, vision and promises.
External Branding2013-14 branding used customer testimonials, sales results
and brand messaging.
Social MediaDigital Marketing via Social Media Networks.
Web & AnalyticsSEO, Content Marketing, Google Analytics, Webmaster Tools, AdWords
CampaignsHome Equity Line of Credit Campaign
Managed concept, creative and digital marketing.
• Brought in over $40 Million in new HELOC loans using outbound advertising, social media and internal incentives.
• Increased AmericanWest Bank’s Social Media presence by 80%
• Increased HELOC web views by 200%
CampaignsHome Equity Line of Credit Campaign
Direct mail and collateral.
CampaignsPromotions and advertising.
CampaignsPromotions and advertising.
CollateralPrinted Product Brochures and Sales Sheets.
CollateralPrinted Product Brochures and Sales Sheets.
Thank you. Please contact Seth Ollerton.
801.362.0691
sollerton@gmail.com
Linkedin.com/in/sethollerton
www.SethOllerton.com
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