SEO goes Local

Rich Owings

http://localiswhereitsat.com/local-seo-resources/

SEO goes Local

Ask questions!

What is local search?When someone searches to find products

or services in their area

20%

30%

Who benefits from local SEO?Brick and mortar

Service area businessesHome-based businesses

Five componentsGoogle +

CitationsOn-site

Reviews Links

Five components

DefineTips

WordPress

Five components

Google business page

Google business page

AKAGoogle + Local

Google My Business

Google.com/business

Tips ���

Claim it at google.com/businessVerify ownershipFill in your profile

Choose one categoryDon’t keyword stuff

One Google+ page per locationHide your address

Tips ���

Tips ���

On your website

Name, address, phone number (NAP) in text828

City, State, business name and main service in title tag

Five components

Google business pageCitations

Citations

Tips

Claim themConsistency of NAP

Fill them out thoroughlyInformal citations

Local > Niche > National

Tips

On your website

NAP in text

Five components

Google business pageCitationsReviews

Tips

Ask for them!Five is the magic number

On your website

MyWebsite.com/reviewsGoogle Places reviews plugin

On your website

Five components

Google business pageCitationsReviews

Links

Links

http://yoursite.com

Tips

DiscountsAlumni associations

MeetUp groupsPartners / suppliers

NonprofitsCOC/BBBOutreach

On your website

Great contentShare your knowledge

Blog

Five components

Google business pageCitationsReviews

LinksOn-site

Website

In addition to regular SEO (keywords, content, etc.)City, State, business name and main service in title tag

NAP in text on every pageSingle domain

Website

Prominent contact infoClickable phone number

Hours of operationUseful info/FAQs

Website

Location pageEmbedded Google Map

DirectionsText about location

Website���Mobile

Mobile optimizedMobile first

>50% of all organic search

Website���Mobile

Blogging

Fresh contentUser interaction signals

External linksLatch onto stories in the news

Great for feeding social

Five componentsGoogle +

CitationsOn-site

Reviews Links

Rich Owingshttp://localiswhereitsat.comrich@localiswhereitsat.com

Twitter: @richowings

http://localiswhereitsat.com/local-seo-resources/