Satellite Marketing™ - Five

SATELLITE MARKETING™

Using Social Media to Create Engagement@KevinPopovic | @SatelliteMktg

@KevinPopovic | @SatelliteMktg

Creating Engagement

To engage users means to attract the audience you seek, to draw them into a conversation and to hold their attention over a period of time.

@KevinPopovic | @SatelliteMktg

Creating Engagement

Think about the people you are trying to reach, and what you are trying to get them to do.

@KevinPopovic | @SatelliteMktg

Attracting an Audience

The words you share become your voice, the pictures you show become your face and the way you interact with others – if you interact with others – becomes your visible personality.

@KevinPopovic | @SatelliteMktg

Starting a Conversation

Sharing the right content and asking the right questions can start a conversation.

@KevinPopovic | @SatelliteMktg

Hold Attention Over Time

Holding an audience’s attention over a period of time is dependent upon the amount of time required relative to your business goals.

@KevinPopovic | @SatelliteMktg

Creating Engagement: Example- Goals: Build Social Network, Generate

Revenue- Audience: Decision Makers (DM) with Budget

(DM+)- Social Media: LinkedIn*

- *Most utilized social network by C-Suite- **Includes Referrals (R), Influencers (In) w/

Budget (IN+)

- Start with the people you know- Find the people you want to know

@KevinPopovic | @SatelliteMktg

Creating Engagement: Example

Kevin Popović | @SatelliteMktg

Creating Engagement: Example

Kevin Popović | @SatelliteMktg

Creating Engagement: Example

@KevinPopovic | @SatelliteMktg

Creating Engagement: Example- Hi, Homer. - My name is Kevin Popovic, and I'm the

Communications Director of Ideahaus. - For 30 years, I've helped businesses build

brands and increase sales. - Sometimes it helps to have a second opinion

when making decisions for your company. - Please consider adding me to your network as a

resource.- kp

@KevinPopovic | @SatelliteMktg

Creating Engagement: Exercise

- Write an Introduction to a Connection- Base it on who you are, what you, how you can

help- Present it to your group for feedback- Present it to the class

@KevinPopovic | @SatelliteMktg

Creating Engagement

- Connection is the beginning of engagement.

@KevinPopovic | @SatelliteMktg

Creating Engagement

- Subject: Nice…- Nice to connect, Tom – what are you working on

today? – kp

@KevinPopovic | @SatelliteMktg

Q&A

@KevinPopovic | @SatelliteMktg

Measuring Performance

Depending on the organization, “performance” can mean different things.

@KevinPopovic | @SatelliteMktg

Measuring Performance

Evaluating what we have done… against the goals we’ve already defined, against the plan we put in place, to reach the audience we have defined, and using the metrics we’ve already agreed upon.

@KevinPopovic | @SatelliteMktg

Measuring Performance: Example

@KevinPopovic | @SatelliteMktg

Measuring Performance: Example

@KevinPopovic | @SatelliteMktg

Measuring Performance: Example

@KevinPopovic | @SatelliteMktg

Measuring Performance: Example

- 92: Referral w the company (92 pts)- 115: Influencer w the company (345 pts)- 13: Influencer w the company + budget (65 pts)- 41: Decision Makers w company (287 pts)- 28: Decision Makers w company + Budget (280

pts)

Reading AssignmentChapter 6: Step 5

@KevinPopovic | @SatelliteMktg

@KevinPopovic | @SatelliteMktg

Q&A

Final ExamThe Satellite Marketing Process

@KevinPopovic | @SatelliteMktg

@KevinPopovic | @SatelliteMktg

Identifying Goals

@KevinPopovic | @SatelliteMktg

Understanding The Audience

@KevinPopovic | @SatelliteMktg

Creating A Strategy

@KevinPopovic | @SatelliteMktg

Selecting Social Media

@KevinPopovic | @SatelliteMktg

COMM Plan™

@KevinPopovic | @SatelliteMktg

Creating Engagement

@KevinPopovic | @SatelliteMktg

Measuring Performance

@KevinPopovic | @SatelliteMktg

Q&A