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#RIMC15
Improving Internal Productivity & Efficiency
The OTHER SIDE of OPTIMISATION
Alex Moss Director, FireCask
#RIMC15 Image source: http://goo.gl/ct5XmN
Director at FireCask Award-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
Co-Founder of Peadig WordPress Theme Framework
Bootstrap Integration
Mobile/SEO/Social Friendly
Also lots of plugins
Who am I?
#RIMC15
Image source: http://goo.gl/V0gIyW
Things have changed in 8 Years
#RIMC15 Image source: http://goo.gl/HwmPZV
And now we’re “Always On”
#RIMC15 Image source: http://goo.gl/HwmPZV
If you Turn Off, you Miss Out
#RIMC15
But Always being On is a Good Thing We do it so naturally now, we’re now unconscious to it.
Being always on has helped me, us, and our knowledge or our vertical.
Everyone I’ve met in this room is attributed to always being on!
#RIMC15
This Talk is Different, but Actionable!
“This has to be one of the smoothest launches I've ever experienced and I've launched 20+ websites and blogs over the last 18 years”
- Sarah Gorenstein, Editor-in-Chief, Orbitz Worldwide
“The site was delivered on time and the development process was easy. We had regular updates, great communication and fun throughout.”
- Ben Sole, Project Lead - Franchising, Reed.co.uk
#RIMC15 Image source: http://goo.gl/r4Vuxg
Reading Tools for Research
#RIMC15
Goodbye Google Reader, Hello Feedly Feedly merges all your RSS feeds into one dashboard. Add your own RSS by URL, and
also discover new feeds by subject.
Alternatively, use Google Drive with ImportFeed functions to pull into a doc.
#RIMC15
Read faster…
RSS Reader Apps I use RSS Bot for Mac
Cnet covers other apps (Windows & Mac) now Google Reader is dead.
Squirt.io Parses any URL and shows you
content one word at a time.
Reading faster works
#RIMC15
Squirt in Action
#RIMC15
Dealing with Leads
Image source: http://goo.gl/fJ0nAo
#RIMC15
Available CRM Platforms
Salesforce: Very popular
Lots of integrations
Capsule: Ask Russell McAthy
#RIMC15
My CRM of Choice…
Google Chrome & Gmail Once Gmail is loaded, there are some handy Chrome extensions…
And only around €3 per month per user
#RIMC15
Use Gmail Labs to add functionality to your inbox. The 4 plugins below help user experience and protect you from mistakes…
#RIMC15
I split inboxes into Important, Linkedin and Everything else. Chrome extensions enhance experience and organisation.
My Inbox is Busy, but Organised
Send text messages directly from your inbox.
Track email delivery like WhatsApp
To-do lists with Gmail integration. Apps for iOS and Android available.
#RIMC15
Reading and sending emails needs another layer
Reading & Sending Emails…
View more information on a person from their
email. Links, social profiles and other
information.
Email scheduling and inbox return.
#RIMC15
Recruit’em helps you find Prospects
An easier way to seearch through Linkedin, Google+, Twitter and other social networks to find the connection you want.
#RIMC15
Communication
Image source: http://goo.gl/0S7dmD
#RIMC15
Instant Messaging
Skype External Communication
Video Conferencing
Non-Cloud File Transfer
Slack Internal or Team Platform
Channels per Project/Client
Better Search/Archiving
more stuff…
#RIMC15
Set #Channels per Project/Client, and Set Private Groups by Topic or Internal Team
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Integrations mean updates are communicated automatically.
Within FireCask, all our GIT repo commits are sent to our design-
dev channel
Statistics can be viewed within the web interface and also sent by email digest.
Here you can see activity with heat maps of DM’s to public messages.
More reading: http://goo.gl/OLpjcX
#RIMC15
Collaboration
Image source: http://goo.gl/HwmPZV
#RIMC15
Cloud Document Management
Office 365 More privacy over data
Better desktop support
Excel handle big data better
Google Drive Better collaborative tools
Wider community
Cheaper
#RIMC15
My Old Projection Management Tool
Google Drive 2 years ago I created a nifty Google Drive template
to help myself organise all client projects. I even shared it within a long post I wrote for Moz.
#RIMC15
Organise projects into boards. Each board has lists which can be shared amongst groups. You can even use as an editorial calendar.
#RIMC15
I use it mostly for personal organisation. Having the iOS/Android app also helps.
Holiday Checklist Board: https://trello.com/b/Dm1kNYbP
#RIMC15
All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM.
#RIMC15
Each folder has multiple tasks. Each task can be time tracked independently, as well as room for uploads, WYSIWYG text editing and commenting.
#RIMC15
File Transfer
Desktop App
Faster and more secure
Unlimited transfer limits
Less reliance on the cloud
Web Interface
No account needed
Send files up to 2GB
Email confirmations
#RIMC15
Other Collaborative Tools
LastPass Manage all passwords
Share access with your team
Chrome/Android/iOS apps
Evernote
Write formatted notes with rich content to share amongst your team
Chrome/Android/iOS apps
Skitch Great to take screenshots and
annotate them. Syncs with Evernote.
#RIMC15
Developer Tools
Image source: http://goo.gl/AEToki
#RIMC15
Manage your Code Better
Sublime Text Better than Notepad
Colour coded for filetypes
Integrations and functions
Bitbucket GIT is a must for any developer
Bitbucket provides repo’s for free
Paid alternative: Github
SourceTree
Windows/Mac GIT management app to connect your PC to the repo
#RIMC15
I’m Done! Where’s the Reyka?
#RIMC15
Thank you! Any Questions?
alex@firecask.com
twitter.com/alexmoss
fb.com/alexmoss1
linkedin.com/in/alexmoss1
Slides:
firecask.com/go/RIMC15
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