Restaurant Social Media: Turning Likes Into Guests

Social Media Tips & Inspiration For #Restaurants

Why We’re Talking About Social MediaWhat You Don’t Know Can Hurt You

YOUR GUESTS: 46% of guests look towards social media when making a purchase or dining choice.

REVENUE: 3 in 5 business owners say that social media has helped them to acquire new customers.

Today’s Agenda

• Determining which social media channels are for you• Developing your restaurant’s social media engagement strategy• The ABC’s of restaurant social media• Restaurant brands serving up social media success

What Does A Good Restaurant Social Media

Strategy Look Like?

COMPONENTS OF A GOOD SOCIAL MEDIA STRATEGY

Be where your guests are

Prioritize guest experiences

Restaurant Social Media

Facebook

Restauranteur Top 5

Instagram

Yelp

Twitter

OpenTable

Turn Likes Into Guests

STEP 1: What are your top 3-5 networks? Create accounts.

… it’s as easy as 1,2,3

STEP 2: Update your restaurant information and add your menu.

STEP 3: Listen + engage with your guests online and off.

The ABC’s of Restaurant Social Media

Always RespondBe Transparent

Capture Attention

Everyone has to eat…and 700 million of those people are also on social media.

Your Social Media Menu

Give Them Something To Talk About More then 29% of guests admit to posting on

social media WHILE they’re at a restaurant.

MENU

Contests $$

Coupons $$$$

Food Photos $$$

Menu Specials $$$

Hours & Location $$$$

Exclusive Perks $$$ Business Updates $$

Direct Dialogue $$

Employee Openings $

Entrees Appetizers

Dessert

Guest Photos $$$ Employee Spotlights $$

Ask Questions $$$ Use Hashtags $$$$

Respond To Reviews $$$$

Download the full webinar recording, today.

http://bit.ly/RestaurantSocialWebinar