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Social Media Tips & Inspiration For #Restaurants
Why We’re Talking About Social MediaWhat You Don’t Know Can Hurt You
YOUR GUESTS: 46% of guests look towards social media when making a purchase or dining choice.
REVENUE: 3 in 5 business owners say that social media has helped them to acquire new customers.
Today’s Agenda
• Determining which social media channels are for you• Developing your restaurant’s social media engagement strategy• The ABC’s of restaurant social media• Restaurant brands serving up social media success
What Does A Good Restaurant Social Media
Strategy Look Like?
COMPONENTS OF A GOOD SOCIAL MEDIA STRATEGY
Be where your guests are
Prioritize guest experiences
Restaurant Social Media
Restauranteur Top 5
Yelp
OpenTable
Turn Likes Into Guests
STEP 1: What are your top 3-5 networks? Create accounts.
… it’s as easy as 1,2,3
STEP 2: Update your restaurant information and add your menu.
STEP 3: Listen + engage with your guests online and off.
The ABC’s of Restaurant Social Media
Always RespondBe Transparent
Capture Attention
Everyone has to eat…and 700 million of those people are also on social media.
Your Social Media Menu
Give Them Something To Talk About More then 29% of guests admit to posting on
social media WHILE they’re at a restaurant.
MENU
Contests $$
Coupons $$$$
Food Photos $$$
Menu Specials $$$
Hours & Location $$$$
Exclusive Perks $$$ Business Updates $$
Direct Dialogue $$
Employee Openings $
Entrees Appetizers
Dessert
Guest Photos $$$ Employee Spotlights $$
Ask Questions $$$ Use Hashtags $$$$
Respond To Reviews $$$$
Download the full webinar recording, today.
http://bit.ly/RestaurantSocialWebinar