RBTE Breakfast Seminar - HID Presentation

1An ASSA ABLOY Group brand

PROPRIETARY INFORMATION.

© 2012 HID Global Corporation. All rights reserved.

Mobile in Retail

Neil Garner, Founder & CEO, Proxama

12.03.14

Couponing & Loyalty

Paul Crutchley, Engagement Director, GSMA

Phil Hoyer, Director Strategic Innovation, HID

2An ASSA ABLOY Group brand

PROPRIETARY INFORMATION.

© 2012 HID Global Corporation. All rights reserved.

Commerce Journey: Consumer Conversation

3An ASSA ABLOY Group brand

PROPRIETARY INFORMATION.

© 2012 HID Global Corporation. All rights reserved.

The compelling event

Between 2012 and 2017 the installed base of NFC-

enabled handsets will increase at a compound annual

growth rate of 65% to reach 2.1bn units, according to

new research from Berg Insight. "The penetration rate

for NFC across all handset segments will similarly

increase to approximately 32% by 2017."

2.1bn NFC

readers – in

the hand of

people

4An ASSA ABLOY Group brand

PROPRIETARY INFORMATION.

© 2012 HID Global Corporation. All rights reserved.

Where is the value in adding trust to tags:

• Each interaction is unique and generates a verifiable ‘ticket’

• No possibility to spoof or share

Trusted Transaction

• Prove the authenticity of an object using cryptographyAuthenticity

• Knowing that the person or device is interacting with the object and not just sharing the URL

Proof of Presence

5An ASSA ABLOY Group brand

PROPRIETARY INFORMATION.

© 2012 HID Global Corporation. All rights reserved.

How Does It Work?

HID Trusted Tag

HID Cloud Authentication

Services

http://…ABCD

TapPoint®

Tag Validation

Tap

http://…7635Tap

http://…7635Refresh

HID Trusted Tags contain secure embedded URL

http://…B423Tap

6An ASSA ABLOY Group brand

PROPRIETARY INFORMATION.

© 2012 HID Global Corporation. All rights reserved.

Unique combination

Frictionless – no app – web based

Trusted and unique interactions

Secure web-based loyalty and reward schemes

TapPoint® Trusted Tag™