Pierson Grant Twitter Workshop

Pierson GrantTwitter Workshop

Aug.26, 2014Presenter – Mike Fruchter &

Chris Pierson

Agenda for Presentation1.How journalists are using social media3.How you should use Twitter to engage with media

journalists 4.Platform, profile tips & tools to organize your

Twitter workflow

What social media platforms are

journalists using regularly?

Why use Twitter for PR?

• Monitor conversations

• Participate or start a conversation

• Builds exposure for you and our firm

• It’s where journalists are doing research

• It’s also where you can do research!

How do you find journalists and media

organizations on Twitter?

Most online media outlets publish their journalists Twitter handles on the stories

they publish on their websites.

Use Twitter.com search function to search

for journalists at a specific media outlet

Use Google to search for Twitter handles

Now it’s your turn!

Update your media lists with Twitter handles

Monitor tweets from journalists and bloggers who frequently post when

they’re looking for a source.

Follow @ProfNet and @HelpaReporter. Both accounts share urgent source

queries from reporters.

Think of Twitter as your digital, personal newspaper.

Best search tool for relevant real-time news and story ideas.

Monitoring brands, journalists and media outlets will give you pitch ideas.

You can create Twitter lists to be strategic on the industries you cover.

Twitter profile basics

Add a clean, professional, looking photo to your profile

Fill out your profile, add your job title, work info and website URL.

The EGG is the kiss of the death!

Tools of the trade

HootsuiteSocial media management tool

Why we like it:

•Multiple columned UI (user interface)

•Can setup & track multiple Twitter accounts

•Integration with other social media platforms

Twitter.com

•Has evolved and is not to hard to learn

•I recommend learning the ropes first on Twitter.com

Chris and Mike will be available to help you setup Twitter accounts, lists and other

questions you may have.

Please email us to set up a one-on-one sit down.

Thank You.

Mike Fruchter & Chris Pierson@fruchter

@CPforFREE