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Pierson Grant Twitter Workshop Aug.26, 2014 Presenter – Mike Fruchter & Chris Pierson

Pierson Grant Twitter Workshop

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Page 1: Pierson Grant Twitter Workshop

Pierson GrantTwitter Workshop

Aug.26, 2014Presenter – Mike Fruchter &

Chris Pierson

Page 2: Pierson Grant Twitter Workshop

Agenda for Presentation1.How journalists are using social media3.How you should use Twitter to engage with media

journalists 4.Platform, profile tips & tools to organize your

Twitter workflow

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What social media platforms are

journalists using regularly?

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Why use Twitter for PR?

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• Monitor conversations

• Participate or start a conversation

• Builds exposure for you and our firm

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• It’s where journalists are doing research

• It’s also where you can do research!

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How do you find journalists and media

organizations on Twitter?

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Most online media outlets publish their journalists Twitter handles on the stories

they publish on their websites.

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Use Twitter.com search function to search

for journalists at a specific media outlet

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Use Google to search for Twitter handles

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Now it’s your turn!

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Update your media lists with Twitter handles

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Monitor tweets from journalists and bloggers who frequently post when

they’re looking for a source.

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Follow @ProfNet and @HelpaReporter. Both accounts share urgent source

queries from reporters.

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Think of Twitter as your digital, personal newspaper.

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Best search tool for relevant real-time news and story ideas.

Monitoring brands, journalists and media outlets will give you pitch ideas.

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You can create Twitter lists to be strategic on the industries you cover.

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Twitter profile basics

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Add a clean, professional, looking photo to your profile

Fill out your profile, add your job title, work info and website URL.

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The EGG is the kiss of the death!

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Tools of the trade

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HootsuiteSocial media management tool

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Why we like it:

•Multiple columned UI (user interface)

•Can setup & track multiple Twitter accounts

•Integration with other social media platforms

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Twitter.com

•Has evolved and is not to hard to learn

•I recommend learning the ropes first on Twitter.com

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Chris and Mike will be available to help you setup Twitter accounts, lists and other

questions you may have.

Please email us to set up a one-on-one sit down.

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Thank You.

Mike Fruchter & Chris Pierson@fruchter

@CPforFREE