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The New York Way DePaul University College of Communica=on Public Rela=ons and Adver=sing Program Presenta=on by David Wojdyla and LinkedIn connec=ons December 1, 2014 NYC vs CHI For Ad Program Graduates, Which City Is BeNer? AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? Bill Bernbach Former Chairman & CEO, Doyle Dane Bernbach New York, New York | Marke=ng and Adver=sing 1911-‐1982 Leo BurneN Founder, Leo BurneN Company Chicago, Illinois | Marke=ng and Adver=sing 1891-‐1971 AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? Mar=n Puris CEO, Founder PURIS&PARTNERS Greater New York City Area | Marke=ng and Adver=sing Ron Anderson Former Vice Chairman, Chief Crea=ve Officer, Bozell “Godfather of Minneapolis adver=sing” Minneapolis, MN | Marke=ng and Adver=sing Ted Bell New York Times Bestselling Novelist Writer in Residence at Cambridge University UK Other | Wri=ng and Edi=ng Jerry Caggiano Owner / Co-‐CCO Rise Adver=sing Chicago, Illinois | Marke=ng and Adver=sing Jim Courtright Partner, Big Thinking By The Hour Greater Chicago Area | Marke=ng and Adver=sing Steve Juliusson Consul=ng Art Director / Crea=ve Director Greater Chicago Area | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “I’ve always found the designa=on of Chicago as a ‘second city’ somewhat disturbing. A lot of New York stars came from the Midwest.” Mar=n Puris CEO, Founder PURIS&PARTNERS Greater New York City Area | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “Compared to Chicago, I’d say New York has a bit more desire to excel.” Ron Anderson Former Vice Chairman, Chief Crea=ve Officer, Bozell “Godfather of Minneapolis adver=sing” Minneapolis, MN | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “There are no two finer places to work than Chicago and New York. I was one of the lucky ones. I worked in both.” Ted Bell New York Times Bestselling Novelist Writer in Residence at Cambridge University UK Other | Wri=ng and Edi=ng AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “Chicago is a place you go to make ads. New York is a place you go to ‘make it.’” Jerry Caggiano Owner / Co-‐CCO Rise Adver=sing Chicago, Illinois | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “In New York, you are what you talk. In Chicago, you are what you do.” Jim Courtright Partner, Big Thinking By The Hour Greater Chicago Area | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “For quality of life, I’d say Chicago.” Steve Juliusson Consul=ng Art Director / Crea=ve Director Greater Chicago Area | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? “For aspiring ad execu=ves, the geography that maNers most is the territory between their ears.” David Bell Chairman at gyro PURIS&PARTNERS Greater New York City Area | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
NYC vs CHI: Which City Is BeNer? New York vs Chicago: For Ad Program Graduates, Which City Is BeNer? David Wojdyla believes he’s uniquely qualified to moderate this discussion. A na=ve Chicagoan, Wojdyla started his adver=sing career in New York City. For a decade and a half he worked with some of the best ad people on the planet. But David got homesick so he moved back. Today he’s co-‐founder / managing partner of AND VERTISING INC. David Wojdyla The Luckiest Man in Adver=sing AND VERTISING PARTNERS Chicago & New York | Marke=ng and Adver=sing AND VERTISING INC MAKE ANDS. NOT ADS.
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