NASSCOM MarTech Confluence: Session I: Opening Keynote

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Scott LiewehrCEO | Digital Clarity Group@sliewehr | @just_clarity#nasscomMarTech

NASSCOM MarTECH Confluence 2017

Mumbai – August 30, 2017

Defining Intelligent

Marketing in the Age of

the Empowered

Consumer

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Who in here is a geek?

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Geeks now look like this.Picture: Manmeet Vohra, formerly of Tata Starbucks, now head of marketing for VISA Asia

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Intelligent Marketing

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What is Intelligent Marketing?

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Intelligent Marketing: Employing artificial intelligence to perform marketing tasks more efficiently and effectively than before…at scale.

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Remember that time the computer beat the smart guy? It happened again, but this time was different.

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Marketing Automation today: Pay no attention to the man behind the curtain

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Data breathes life into AI…

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…and marketers have LOTS of data.

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AI disruption abound

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Siri, Alexa, and Google Home are starting to change our lives.

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75% of what people watch on Netflix come from AI-based recommendations.

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Natural Language Generation (NLG) is becoming the norm

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What about marketing?

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+2930% leads/mo for Harley Davidson NYC

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+336% ROAS and +155% revenue since dumping its agency for an AI platform

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Movie trailers are being automated via AI

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The road ahead

Curating content

Personalizing content

Authoring content

Creating ad copy

Creating movie trailer

Testing ad campaigns

Optimizing content

Analyzing social semantics

Drafting social messages

Automating chat

Managing email workflows

Designing websites

Pricing products

Predicting customer behavior

Targeting advertisements

Recognizing speech

Translating content

Segmenting customers

Forecasting sales

Recognizing images

Generating content

Discovering keywords

Scott Liewehr | Digital Clarity Group@sliewehr

sliewehr@digitalclaritygroup.com

Thank you!