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@sliewehr | #nasscomMarTech
Scott LiewehrCEO | Digital Clarity Group@sliewehr | @just_clarity#nasscomMarTech
NASSCOM MarTECH Confluence 2017
Mumbai – August 30, 2017
Defining Intelligent
Marketing in the Age of
the Empowered
Consumer
@sliewehr | #nasscomMarTech 5@sliewehr | #nasscomMarTech
Who in here is a geek?
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Geeks now look like this.Picture: Manmeet Vohra, formerly of Tata Starbucks, now head of marketing for VISA Asia
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Intelligent Marketing
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@sliewehr | #nasscomMarTech@sliewehr | #nasscomMarTech
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What is Intelligent Marketing?
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Intelligent Marketing: Employing artificial intelligence to perform marketing tasks more efficiently and effectively than before…at scale.
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Remember that time the computer beat the smart guy? It happened again, but this time was different.
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Marketing Automation today: Pay no attention to the man behind the curtain
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Data breathes life into AI…
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…and marketers have LOTS of data.
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AI disruption abound
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Siri, Alexa, and Google Home are starting to change our lives.
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75% of what people watch on Netflix come from AI-based recommendations.
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Natural Language Generation (NLG) is becoming the norm
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What about marketing?
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+2930% leads/mo for Harley Davidson NYC
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+336% ROAS and +155% revenue since dumping its agency for an AI platform
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Movie trailers are being automated via AI
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The road ahead
Curating content
Personalizing content
Authoring content
Creating ad copy
Creating movie trailer
Testing ad campaigns
Optimizing content
Analyzing social semantics
Drafting social messages
Automating chat
Managing email workflows
Designing websites
Pricing products
Predicting customer behavior
Targeting advertisements
Recognizing speech
Translating content
Segmenting customers
Forecasting sales
Recognizing images
Generating content
Discovering keywords
