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More engagement with the engaged visitor - the power of money lost. KEVIN VAN DEN BOSCH
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P r o p r i e t a r y & C o n fi d e n t i a l
1
Engaging with cart abandoners pays off
Kevin Van den Bosch
September, 25th
THE POWER OF MONEY LOST
MARKETING TECHNOLOGY. SIMPLIFIED.
P r o p r i e t a r y & C o n fi d e n t i a l
on average 70% of overall cart
abandonment rate
THE SCENE
P r o p r i e t a r y & C o n fi d e n t i a l
657072747680
Health & Beauty
Home & Furnishing
Style & Fashion
Electronics
Food & Drinks
Travel
PER VERTICAL
P r o p r i e t a r y & C o n fi d e n t i a l
WHY DO THEY ABANDON
P r o p r i e t a r y & C o n fi d e n t i a l
5
WHO ARE THE ABANDONERS
Data source: Forrester Research
19%
EDUCATION SPEND GENDER
P r o p r i e t a r y & C o n fi d e n t i a l
99%Won’t buy on the first visit.
Of those who don’t buy…
Abandon to never return
Abandon with intent to return75%
25%
WHAT IF…NEW VISITORS ABANDON
P r o p r i e t a r y & C o n fi d e n t i a l
47%
53%
53% won’t return again in the next 28 days
47% will return – out of those 1 in 4 will make a purchase
WHAT IF…RETURNING VISITORS ABANDON
P r o p r i e t a r y & C o n fi d e n t i a l
SO…
P r o p r i e t a r y & C o n fi d e n t i a l
SMART (ON-SITE) REMARKETING
Offer a service to get the sale
9
P r o p r i e t a r y & C o n fi d e n t i a l
10
HOW DOES IT WORK
P r o p r i e t a r y & C o n fi d e n t i a l
TAKE IT TO THE BANK
The flow explained
P r o p r i e t a r y & C o n fi d e n t i a l
12
P r o p r i e t a r y & C o n fi d e n t i a l
P r o p r i e t a r y & C o n fi d e n t i a l
P r o p r i e t a r y & C o n fi d e n t i a l
P r o p r i e t a r y & C o n fi d e n t i a l
P r o p r i e t a r y & C o n fi d e n t i a l
OPEN RATE
CASE STUDY - RETAILER
COMPLETE PURCHASES
AVERAGEORDERVALUE 46% 29% +38
%
P r o p r i e t a r y & C o n fi d e n t i a l
Give it a try and BOOST your returns
immediately
19
THANK YOU
Kevin Van den BoschKevin.vandenbosch@ignitionone.com
www.ignitionone.comwww.digitalmarketingsuite.com
@ignitionone
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