Missionary Training - Social Media and Blogging

WE ARE COMMUNICATIONS

OUR TEAM

Our TeamEd Gilbreath Executive Director of Strategic Communications

Evy Lennard Administrative Assistant & Project Manager

Jane Swanson-Nystrom Managing Editor of Publications

Cathy Norman-Peterson Managing Editor, Covenant Companion

Stan Friedman News & Online Editor

Jantzen Loza Interactive Media Manager

Steve Luce-Velez Creative Services Director

Phil Ahne Videographer/Multimedia Editor

Tiffany Yang Interaction Designer

Tony Liu Designer

Kevin Kempe Fulfillment Center Manager

Ice Breaker

What We Do

Editorial Design Print/Fulfillment Interactive Media

Covenant Companion

Newswire

HomeAltar

Publications

Visual Identity

Graphic Design

Video

CovBooks.com

On-Demand Printing

Website Building

Social Media Marketing

Email Marketing

Social Media &

Blogging

Social Media

why?

what do I say?

Huh?

make a plan.

Why Social Media?

Social media is about being social!

(Be yourself.)

Don’t focus on tools.

Reinforce connections with your people and

organizations.

What do I say? (or Messaging)

What are you about?

(This is your vision statement.)

Where are you headed?

(This is your mission statement.)

What story do you want to tell? (These are your values.)

HUH? (or Listening)

Who’s doing a good job in social media?

(Don’t reinvent the wheel.)

Alex + Betsy Lyons

Jimmy Fallon

Josh Burns

Make a Plan.

Content is king.

articles you read photos

journal entries

ministry updates

prayer requestsshort videos

giving optionsplaces visited

scripture reflection

daily life

what is God teaching you?

write out a strategy.

• What do you hope to accomplish?

• How many posts do you plan to do a week?

• What content works for you?

• What channels work for you and your people?

• Create a weekly schedule. (i.e., #tbt, #wednesdaypraise)

• Plan and Queue posts. (ie., Buffer, Hootsuite)

• Stick to it. Adjust to what is natural for you.

so… about Blogging

Write.

When you feel like it.

And when you don’t.

Contact

jantzen.loza@covchurch.org

Resources

Find all these resources and more at: covchurch.org/resources/communications/

Contact InformationEd Gilbreath Executive Director of Strategic Communications ed.gilbreath@covchurch.org

Evy Lennard Administrative Assistant & Project Manager evy.lennard@covchurch.org

Jane Swanson-Nystrom Managing Editor of Publications jane.swanson-nystrom@covchurch.org

Cathy Norman-Peterson Managing Editor, Covenant Companion cathy.normanpeterson@covchurch.org

Stan Friedman News & Online Editor stan.friedman@covchurch.org

Jantzen Loza Interactive Media Manager jantzen.loza@covchurch.org

Steve Luce-Velez Creative Services Director steven.luce@covchurch.org

Phil Ahne Videographer/Multimedia Editor philip.ahne@covchurch.org

Kevin Kempe Fulfillment Center Manager kevin.kempe@covchurch.org

Way to go! You made it!