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Digital Strategy Proposal for Michael Kors
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Digital Strategy by Kayla Knitter
Goal of Digital Strategy
• To sell 500,000 Michael Kors Holiday Line items between Thanksgiving Day and New Years Eve.
Target Market
• Men and Women ages 30-50 looking for reliable and fashionable accessories and clothing
Social Media
• Fan Contests and Giveaways (Pinterest)• Interact with Customers (Twitter/ Facebook) • Post discounts exclusively for Social Media
Followers (All Platforms)• Free/ Paid Advertisement Options
Social Media Continued
Internet Marketing
• Google AdWords• Facebook,Twitter and Instagram
sponsored posts
Budget
• $3,000 daily to Social Media Advertising• $3,000 daily to Internet Advertising
Budget continued
• $100,000 monthly towards magazine and billboard advertising
• $500,000 yearly towards TV Advertising
Celebrity Endorsers
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