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My deck from my MORCon 2014 presentation. I discussed the synergy between content marketing and SEo, why we need a more holistic site optimization campaign moving forward and how SEO/content marketing helped each other to get one of my clients great results.
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Marrying Content
Marketing with Your
SEO Strategy
Glen Dimaandal
Online Marketing Manager
Glen Dimaandal
Founder & CEO
Content Marketing
Content marketing is the marketing and business process for creating and distributing
relevant and valuable content to attract, acquire, and engage a clearly defined and
understood target audience
Content Marketing
Content marketing is the marketing and business process for creating and distributing
relevant and valuable content to attract, acquire, and engage a clearly defined and
understood target audience
It’s Not SEO
Old School SEO
Research Keywords
Set Up Landing Pages
Build Links
Technical Health
Usage Signals
Relevance
Authority Signals
Case
Study
Make Content
Uniquely Useful
Deliverables1.Six blog posts/month2. Two Vlogs/month3. Eight resource pages/month4. Eighty social posts/month5. Quarterly wgitepaper6. Email autoresponder series
Index Ratio
Facebook Likes
Traffic Results
Rankings
Lead Generation
Thank
You!
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