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EMEA Partner Marketing Peter BellEMEA Product & Segment Marketing pbell@marketo.com
Product Update & Roadmap
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Engagement Marketing at GE HealthcareMarketing touched a total of $2 billion in potential revenue and yielded $600 million in new revenue.
“It’s not about B2B, or B2C. It’s about B2Human. It’s about how we engage with our customers in deep, relevant and varied ways.”Stephanie MeyerGlobal Head of Marketing Operations
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Engagement Marketing at Kaspersky“80% of your company’s future revenue will come from just 20% of your existing customers.”
Deep customer engagement led to 8% reduction in churn rates and 111% larger deal size for marketing influenced renewals.
Our Go-to-Market approach
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Email Marketing LeadManagement ConsumerMarketing Customer Base Marketing Mobile Marketing
Engagement Marketing Solutions
Product Update
2016 Roadmap ThemesAnalytics &
InsightsNext Gen
Account Based Marketing
EnhancedEnterpriseExperience
Mobile Engagement
Marketer Experience
PredictiveContent
ApplicationApplicationPlatform
Platform & Application Platform & Application
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Address Enterprise Concerns
• Does it scale/perform?
• Does it fit/work within our technology environment?
• Is it compliant/secure?
• Is it easy to deploy, use and maintain?
EnhancedEnterpriseExperience
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
“No Drafts” Snippets
SPRING 2016
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Universal User ID
SUMMER 2016
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Audit Trail
2H 2016
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Self-service stats
WINTER 2016
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
• Controlled access to assets
• More flexibility for roles and permissions EnhancedEnterpriseExperience
2H 2016
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
• Target• Engage• Measure
Account-Based
Marketing
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Essential ABM Capabilities1. Target – identify accounts and manage account lists2. Engage – orchestrate personalized, cross-channel campaigns3. Measure – evaluate revenue impact and optimize your ABM success
Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
• Innovate on core features• Improve effectiveness and
usability• Delightful
Re-Imagined Email
Experience
June 2016
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
• First-party DMP
• Custom objects and custom activities extend data model
• Connections to data on-boarders
AudienceHub
Ongoing2016
Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
IOT Ready
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
ProjectOrion
Spring/Ongoing2016
• Next generation architecture• Mobile and IoT scale• Built on technology used by the most
popular consumer apps
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Orion Next Generation Architecture
2.7 billion emails 125 billion activities
20 billion emails 500 billion activities
100 billion emails25 trillion activities100 million leads
Page 24Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
20m/hour < 5 seconds < 60 secondsActivity Volume Trigger Latency Batch Campaigns
Orion Scale Metrics
Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
• Machine learning• Leverage marketing assets and audience
data• Recommend “next-best-content” across
inbound and outbound channels
Predictive Content
Page 26Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
• Visual Summaries• Interactive & Guided Exploration Tools• Customized Reports
Analytics & Email
Insights
What can you learnFilter by content, audience, and time period
Visualizations that a marketer can double click into further
Insights and Drivers based on audience, location, channel, and device
Page 29 #MKTGNATION
Page 30Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Our Core ParadigmListen Speak
Think
Learn
Page 31Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Approach to Marketing Analytics
Page 32Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Key Analytics Focus Areas
New Name Acquisition Buyer Journey Analysis Marketing Impact/ROI
Multi Touch AttributionChannel FT Revenue MT RevenueEmail $310,000 $525,000Webinars $320,000 $903,000Tradeshows $325,000 $117,000
More efficient at pushing leads through funnelMore efficient at acquiring the right leads
Page 34Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Marketo Analytics CapabilitiesDashboards OperationalReportsVisual Explorers AdvancedReports
• Visual summaries• Executive, functional and program level
• System reports for managing Marketo• Audit trail, lead database queries, etc.
• Highly visual data exploration• Get insights for specific needs on the fly
• Powerful and flexible analytics for the advanced marketer
Thank You!Any questions?
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