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This webinar covers how you can better organize your marketing automation processes. It discusses the ins and outs of how to optimally use and organize Marketo Programs. Topics include Marketo before and after programs, tips to organize your marketing life, cloning programs, and accessing best practices with Program Exchange and Marketo's Program Library. Watch the recorded webinar at http://youtu.be/d3Gks6qK3eY.
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Organize Your Entire Marketing LifeMarketo Programs – Better than sliced bread!
Page 2© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Meet Your Speakers
Jono SchneiderRevenue ConsultantMarketo
Theresa VuSenior Product Marketing ManagerMarketo
Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Part 1
Easy Stuff
Page 4© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Page 5© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Page 6© 2012 Marketo, Inc. Marketo Proprietary and Confidential
There is a better way
Programs
Page 7© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 8© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 9© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!Everything in one place
Page 10© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Tokens
Page 11© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!Look!
Page 12© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 13© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 14© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 15© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Cloning
Page 16© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 17© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Look!
Page 18© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Review
Page 19© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Look!
Look!
Look!
Page 20© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Why Programs?
Everything in one Place Tokens Cloning
Page 21© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Part 2
Cool Stuff
Page 22© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!Success
Page 23© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Define
Page 24© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 25© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Deploy
Page 26© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 27© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 28© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Decode
Page 29© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 30© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!Success!
Page 31© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Review
Page 32© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Look!
Page 33© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Why Programs?
Define Success Deploy Program Decode Results
Page 34© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Part 3
Slick Stuff
Page 35© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Analysis
Page 36© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 37© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Influence
Page 38© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 39© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Attribute
Page 40© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Page 41© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Review
Page 42© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Why Programs? Everything in One Place Tokens/Cloning Define/Deploy Success Track Marketing Impact
Page 43© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Part 4
Easiest Stuff
Page 44© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Don’t…
…Build It Alone…
…Ever Again!
Page 45© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Look!
Program Library
Page 46© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Program Exchange
• Sandbox • Sandbox• Marketo • Free trial• Agency • Customer
Subscription A Subscription B
To
• Sandbox• Production• Customer• Production• Customer• Customer
Page 47© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Program Library
Marketing Best Practices Delivered through Pre-Built Verified Programs
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Best Practices
Knowledge and Ideas
Community
Consultants and
ExpertsIntegrated Solutions
MARKETO PLATFORM
System of Record
Workflow Engine
Time-Series Analytics Engine
Extensible Network
Simplify. Share. Succeed.
Lead Management
Inbound Marketing
Sales Insight
Closed-Loop Reporting
Social Marketing
Page 49© 2012 Marketo, Inc. Marketo Proprietary and Confidential
• Questions? Please ask them in the chat window.
• Recording will be sent to participants next week
• Join us on 11/14 for “Good to Great – A Marketing Virtual Event”• Register at www.marketo.com
Thank You!
