Lori Reiser Festival of NewMR 2016

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Listening for long-term learning

Lori ReiserAdvanis

03 February, 2016

#NewMR 2016 Sponsors

Media Partner GreenBook

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

o Consumer perspective on long term trends

o What is disruptive in my industry?

o How can I improve?

What types of projects are more common today?

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Ana Andjelic –What problem are you solving?http://www.campaignlive.com/article/problem-solving/1330198

“If I asked you to build a bridge for me, you’d

go off and build a bridge. Or, you can ask me

why I need a bridge. I’d tell you then that I

need it to get to the other side of a river.

There are clearly many ways to get

across a river besides building a

bridge.”

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Life stage impact on “good health”

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

o Audience: New Retirees & Young Adults

o Original Research Question: o Desire to test new benefits and services for insurance products

catered to these two demographics

o Refined Research Question: o What concerns, fears, and excitement do they have about this

lifestage?

o How do they define ‘good health’?

o How does health fit into their lifestage planning?

Lifestage impact on “good health”

Client: Health Insurer

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

o Method: o In person focus groups

o online bulletin boards

o “Journey mapping, defining health, build an ideal company”

o Surprising findings that drew out product design ideas right in the room

Lifestage impact on “good health”

Client: Health Insurer

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Future of Financial Advise

Internal External

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Future of Financial AdviseClient: Wealth Advisor

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

o Target: o Staff and Stakeholders of a

government inspection agency

o Multi layered organization

o Research Objective: o Understand gaps in communications

to each group, barriers to success, and unique improvement ideas

Internal Communications Audit

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Internal Communications Audit

Survey of all staff and inspected organizations

•Preference for communications method, frequency

•Current success or challenges

Preliminary report

•Identified gaps, and selected those that were most concerning AND most actionable for follow up

IDIs with staff and

inspected organizations

•Targeted IDIs based on survey responses

•Probed on areas identified in preliminary reporting

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

oClick to edit Master text stylesoSecond level

oThird level

Click to edit Master title style

• Ask broad questions

• Use skilled moderation

• Involving participants as co-creators

• Taking advantage of online and mobile tools

• Stakeholder time commitment

LPT: Life Pro Tips

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Thank You!

YourPhoto

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Q & A

Lori ReiserAdvanis

Andrew JeavonsMass Cognition

#NewMR 2016 Sponsors

Media Partner GreenBook

Listening for long-term learningLori Reiser, Canada, Festival of NewMR 2016

Established in 1990, Advanis is a leading provider of market insights to over 100 organizations in over 20 countries.

Our Core Competencies are led by seasoned specialists in Market and Social Research,

Computing, and Field Services

Our 50+ Professionals have diverse backgrounds and industry experience, and an

average tenure of 8 years.

We offer Global Coverage from our offices:

Toronto | Montréal | Waterloo | Edmonton

www.Advanis.net @AdvanisInsights / @LoriReiser +011 888 944 9212