Lomography - Beyond Reality

LomographyBeyond Reality

What is Lomography?

Uses analogue photography as a creative approach for capturing the world.

What is Lomography?

Uses analogue photography as a creative approach for capturing the world.

Globally active organization dedicated to experimental and creative snapshot photography.

What is Lomography?

Uses analogue photography as a creative approach for capturing the world.

Globally active organization dedicated to experimental and creative snapshot photography.

There are loads more to lomography than the shop

InsightBeyond Reality

People do not knot what it is.Not very well-known in USA

People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects

People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects

Buying your first camera can be intimidating.6 camera types

People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects

Buying your first camera can be intimidating.6 camera typesMore that 20 camera choices in categories

People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects

Buying your first camera can be intimidating.6 camera typesMore that 20 camera choices in categories8 film types

People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects

Buying your first camera can be intimidating.6 camera typesMore that 20 camera choices in categories8 film typesDozens of photographic terms

Aperture

ISO

Cross-processingMultiple-Exposure

Sroket HolesHalf-frame x-pro

Goal

Increase brand awareness

Goal

Increase brand awareness

Generate interest for those who are new to lomography

Goal

Increase brand awareness

Generate interest for those who are new to lomography

Increase sales/ROI

Target Audiance

15 - 35 years old, men and women

Target Audiance

15 - 35 years old, men and women

Love to take photo

Target Audiance

15 - 35 years old, men and women

Love to take photo

Like to experiment

Key MessageLomography opens up all kinds of real-time experimental possibilities

Key MessageLomography opens up all kinds of real-time experimental possibilities

StrategyLet people experience lomography in a fun way without the need to buy the camera first.

Key MessageLomography opens up all kinds of real-time experimental possibilities

StrategyLet people experience lomography in a fun way without the need to buy the camera first.

ConceptCreate a LOMO EFFECTS on reality for people to have fun

Guerrilla adsBeyond Reality

MicrositeBeyond Reality

Social MediaBeyond Reality

Web BannerBeyond Reality

Thank YouBeyond Reality