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An Ad Campaign to get introduce people to Lomo style
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LomographyBeyond Reality
What is Lomography?
Uses analogue photography as a creative approach for capturing the world.
What is Lomography?
Uses analogue photography as a creative approach for capturing the world.
Globally active organization dedicated to experimental and creative snapshot photography.
What is Lomography?
Uses analogue photography as a creative approach for capturing the world.
Globally active organization dedicated to experimental and creative snapshot photography.
There are loads more to lomography than the shop
InsightBeyond Reality
People do not knot what it is.Not very well-known in USA
People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects
People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects
Buying your first camera can be intimidating.6 camera types
People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects
Buying your first camera can be intimidating.6 camera typesMore that 20 camera choices in categories
People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects
Buying your first camera can be intimidating.6 camera typesMore that 20 camera choices in categories8 film types
People do not knot what it is.Not very well-known in USAAssociate it with Instagram effects
Buying your first camera can be intimidating.6 camera typesMore that 20 camera choices in categories8 film typesDozens of photographic terms
Aperture
ISO
Cross-processingMultiple-Exposure
Sroket HolesHalf-frame x-pro
Goal
Increase brand awareness
Goal
Increase brand awareness
Generate interest for those who are new to lomography
Goal
Increase brand awareness
Generate interest for those who are new to lomography
Increase sales/ROI
Target Audiance
15 - 35 years old, men and women
Target Audiance
15 - 35 years old, men and women
Love to take photo
Target Audiance
15 - 35 years old, men and women
Love to take photo
Like to experiment
Key MessageLomography opens up all kinds of real-time experimental possibilities
Key MessageLomography opens up all kinds of real-time experimental possibilities
StrategyLet people experience lomography in a fun way without the need to buy the camera first.
Key MessageLomography opens up all kinds of real-time experimental possibilities
StrategyLet people experience lomography in a fun way without the need to buy the camera first.
ConceptCreate a LOMO EFFECTS on reality for people to have fun
Guerrilla adsBeyond Reality
MicrositeBeyond Reality
Social MediaBeyond Reality
Web BannerBeyond Reality
Thank YouBeyond Reality