View
219
Download
2
Category
Preview:
Citation preview
INCLUDE IMAGES &RICH MEDIA TO STAND OUT
Sponsored Updates Best Practices:
Targeted to marketing professionals
Adobe included a compelling image to reinforce a point
Samsung included a video that expressed product benefits
Targeted to professionals globally
Targeted to professionals in the banking and investment industry
BlackRock added a video tackling a tough issue
Mercedes-Benz embedded a video showcasing a new product
Targeted to professionals in the United States
Nissan attached a compelling image to showwhat inspires their products
Targeted to professionals globally
WRITE A COMPELLINGINTRODUCTION & HEADLINE
Sponsored Updates Best Practices:
Targeted to senior leadership at very large companies
INSEAD asked a thought-provoking question about
a hot topic
Telstra asked about common business behavior to introduce product tips
Targeted to professionals in Australia
POST TOPICS THATAPPEAL TO THE NEEDSOF THE AUDIENCE
Sponsored Updates Best Practices:
Targeted to IT professionals
Dell wrote tips to help IT professionals better secure
their data
Targeted to professionals in the insurance industry
AIG shared a timely whitepaper with insurance professionals
Targeted to IT, engineering, operations and marketing
professionals at very large companies
AT&T shared industry insights to help enterprisecompanies with tablet strategy
Targeted to IT and consulting directors and above
Hortonworks illuminated a technical topic for atechnical audience
SHARE THOUGHT LEADERSHIP & ADVICE
Sponsored Updates Best Practices:
Targeted to senior level professionals
Citi asked senior professionals to share advice
IBM offered guidance to enable innovation
Targeted to IT professionals
Intuit career advice for entrepreneurs
Targeted to professionals at small companies
HubSpot shared practical tips on creating infographics
Targeted to professionals in sales and marketingat small to mid sized companies
The Content Marketing Institute offered guidance on
successful content marketing
Targeted to management in marketing and media
Domo promoted product benefits that make COO’s
jobs easier
Targeted to senior leadership in operations
Xerox shared advice on enabling risk-taking
Targeted to individual contributors
SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS
Sponsored Updates Best Practices:
Lenovo linked to a survey on the future of device interaction
Targeted to professionals in Asia-Pacific
Microsoft shared a provocative prediction from an expert
Targeted to senior level professionalsin the United States
Shell featured an interactive map on the futureof energy
Targeted to government, media, and education professionals in the Middle East
Recommended