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Main Stage, November 3, 2011
2016: A Market Research Odyssey Top 10 Predictions on the Future of MR Leslie Townsend, Kinesis Survey Technologies
A Presenta*on from the Fes*val of NewMR Main Stage – November 3, 2011
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
2016: A Market Research Odyssey
Top 10 Predictions on the Future of MR
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
The Mobile Expansion Q: Will we recognize the market research industry in 5 years?
A: Yes. And no.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
The Mobile Expansion # 1
Market Research Apps will be a mostly transitional phenomena for our industry.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 2
Mobile technology will hasten adoption of online methodologies in developing nations and regions.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 3
Geolocation will become the most important new type of metadata.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 4
Both traditional and new methodologies will exist side by side.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
Market Research in the Mobile World 2011
# 5
Email will still be the dominant survey invitation method.
(but we’ll be studying the heck out of invitation mode bias… along with device bias…)
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 6
Mobile technology will drive down data collection costs.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 7
Respondent authentication and engagement measures will change significantly to incorporate mobile technology.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 8
Routers and advanced behavioral sampling frameworks will evolve and incorporate mobile-centric and mobile-only behavior (aside from
traditional online behavior).
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 9
In-store couponing will be married with surveys as marketing and data collection lines blur.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 10
Finally the CPG industry will be able to track impulse purchasing with precision.
2016: A Market Research Odyssey
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
THANK YOU!
Questions?
2016: A Market Research Odyssey
Leslie Townsend Kinesis Survey Technologies
Lenny Murphy Greenbook Blog
Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
Phone: +1 512.372.8218 Email: ltownsend@kinesissurvey.com Web: www.kinesissurvey.com
Leslie Townsend, Kinesis President
2016: A Market Research Odyssey
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