Main  Stage,  November  3,  2011  

2016: A Market Research Odyssey Top 10 Predictions on the Future of MR Leslie Townsend, Kinesis Survey Technologies

A  Presenta*on  from  the  Fes*val  of  NewMR  Main  Stage  –  November  3,  2011  

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

2016: A Market Research Odyssey

Top 10 Predictions on the Future of MR

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

The Mobile Expansion Q: Will we recognize the market research industry in 5 years?

A: Yes. And no.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

The Mobile Expansion # 1

Market Research Apps will be a mostly transitional phenomena for our industry.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 2

Mobile technology will hasten adoption of online methodologies in developing nations and regions.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 3

Geolocation will become the most important new type of metadata.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 4

Both traditional and new methodologies will exist side by side.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

Market  Research  in  the  Mobile  World  2011  

# 5

Email will still be the dominant survey invitation method.

(but we’ll be studying the heck out of invitation mode bias… along with device bias…)

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 6

Mobile technology will drive down data collection costs.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 7

Respondent authentication and engagement measures will change significantly to incorporate mobile technology.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 8

Routers and advanced behavioral sampling frameworks will evolve and incorporate mobile-centric and mobile-only behavior (aside from

traditional online behavior).

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 9

In-store couponing will be married with surveys as marketing and data collection lines blur.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

# 10

Finally the CPG industry will be able to track impulse purchasing with precision.

2016: A Market Research Odyssey

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

THANK YOU!

Questions?

2016: A Market Research Odyssey

Leslie  Townsend  Kinesis  Survey  Technologies  

Lenny  Murphy  Greenbook  Blog  

Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)

 

Phone:  +1    512.372.8218    Email:    ltownsend@kinesissurvey.com      Web:  www.kinesissurvey.com      

Leslie  Townsend,  Kinesis  President  

2016: A Market Research Odyssey

Main  Stage,  November  3,  2011  

2016: A Market Research Odyssey Top 10 Predictions on the Future of MR Leslie Townsend, Kinesis Survey Technologies

A  Presenta*on  from  the  Fes*val  of  NewMR  Main  Stage  –  November  3,  2011