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INTRODUCTION TO GROWTH HACKINGBJARNE VIKENSCALEUP.COM.AU
INTRODUCTION
ABOUT ME‣ Conversion strategist
‣Director of scaleup.com.au
‣Help business owners scale
INTRODUCTION
AGENDA‣ GOAL: Find new ways for you to growth hack!
‣ Define Growth Hacking
‣ 2x Case studies, brainstorm and discussion
INTRODUCTION
WHAT IS GROWTH HACKING?
WHAT IS GROWTH HACKING
‣ Sean Ellis: "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
“How can we grow this thing?”
CASE STUDY: UBER
WHAT ARE THEY DOING?Driving service using a mobile appFranchise taxi drivingHave two different product offers
CASE STUDY: UBER
CASE STUDY: UBER
WHY DID IT WORK?Great need for rides
CASE STUDY: UBER
UBER VS TAXI
GOOGLE + UBER = ?
HOW CAN YOU APPLY THIS?● Why do you think the growth hack worked?● How can you apply this?
LEARN FROM THIS!
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
WHAT ARE THEY DOING?Cloud based storing and sharingAvailable on desktop and mobile devicesFree and paid plans riving service using a mobile app
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
LEARN FROM THIS!
HOW CAN YOU APPLY THIS● Why do you think the growth hack worked?● How can you apply this?
NOT DONE WITH YOU YET!
BOOKS TO GET YOU THINKING
SEAN ELLIS: GROWTH ENGINES
G. WEINBERG / J. MARES: TRACTION
ERIC RIES: THE LEAN STARTUP
PETER THIEL: ZERO TO ONE
ASK : RYAN LEVESQUE
UPGRADE YOUR NECKTOP
HOW TO READ ONE BOOK A MONTH● Install Kindle on your phone● Put it on flight mode● Read 5% every day Monday to Friday
OH NO, I RAN OUT OF MATERIAL
FREE WEBSITE EVALUATION: SCALEUP.COM.AU
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