INTRODUCTION TO GROWTH HACKINGBJARNE VIKENSCALEUP.COM.AU

INTRODUCTION

ABOUT ME‣ Conversion strategist

‣Director of scaleup.com.au

‣Help business owners scale

INTRODUCTION

AGENDA‣ GOAL: Find new ways for you to growth hack!

‣ Define Growth Hacking

‣ 2x Case studies, brainstorm and discussion

INTRODUCTION

WHAT IS GROWTH HACKING?

WHAT IS GROWTH HACKING

‣ Sean Ellis: "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”

“How can we grow this thing?”

CASE STUDY: UBER

WHAT ARE THEY DOING?Driving service using a mobile appFranchise taxi drivingHave two different product offers

CASE STUDY: UBER

CASE STUDY: UBER

WHY DID IT WORK?Great need for rides

CASE STUDY: UBER

UBER VS TAXI

GOOGLE + UBER = ?

HOW CAN YOU APPLY THIS?● Why do you think the growth hack worked?● How can you apply this?

LEARN FROM THIS!

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

WHAT ARE THEY DOING?Cloud based storing and sharingAvailable on desktop and mobile devicesFree and paid plans riving service using a mobile app

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

LEARN FROM THIS!

HOW CAN YOU APPLY THIS● Why do you think the growth hack worked?● How can you apply this?

NOT DONE WITH YOU YET!

BOOKS TO GET YOU THINKING

SEAN ELLIS: GROWTH ENGINES

G. WEINBERG / J. MARES: TRACTION

ERIC RIES: THE LEAN STARTUP

PETER THIEL: ZERO TO ONE

ASK : RYAN LEVESQUE

UPGRADE YOUR NECKTOP

HOW TO READ ONE BOOK A MONTH● Install Kindle on your phone● Put it on flight mode● Read 5% every day Monday to Friday

OH NO, I RAN OUT OF MATERIAL

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