Instagram Decoded, Digiday Retail Summit, June 29th, 2016

INSTAGRAMENGAGEMENT

#DRSInstaChallenge

The Five Principles of Instagram Engagement

1. Brand Identity

2. Post Authenticity and Relatability

3. Feed Aesthetic and Messaging

4. Consistent, Optimized Timing

5. Community Interaction

@maryorton www.memorandum.com www.thetroveapp.com

1. Brand Identity

@mooshwalks

2. Post Authenticity and Relatability

@nicho

@m_sing

3. Feed Aesthetic and Messaging

@tarabrostillo

4. Consistent, Optimized Timing

@jordan.a.k

5. Community Interaction

@natashashumny

Special Commendation

@kellygoldston

@ucdan

OVERALL #DRSInstaChallenge WINNER

@mooshwalks !

instagram: @maryortonemail: mary@memorandum.comMEMORANDUM: www.memorandum.comTROVE: www.thetroveapp.com

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