Inspiring Great Content Through Community

Inspiring Great Content Through CommunityJennifer Sable Lopez

Director, Global Communities

Inspire With ”Why”

@jennita #EngagePDX

“People don’t buy what you do,

they buy what you believe”

- Simon Sinek

@jennita #EngagePDX

What is the WHY

in YOUR

community?

@jennita #EngagePDX

What do they care about?

Who are they?

@jennita #EngagePDX

Who are they?

@jennita #EngagePDX

Glassdoor data

Who are they?

@jennita #EngagePDX

Glassdoor data

Who are they?

@jennita #EngagePDX

Glassdoor data

What do they like?

@jennita #EngagePDX

What do they search for?

@jennita #EngagePDX

@jennita #EngagePDX

Clearly an opportunity

What do they search for?

Create evergreen content your community is always searching for

@jennita #EngagePDX

@jennita #EngagePDX

Create evergreen content your community is always searching for

EXACTLY what I was looking for

Create evergreen content your community is always searching for

@jennita #EngagePDX

Pssst…Where’s Subaru.com?

EXACTLY what I was looking for

Evergreen content your community is always searching for

@jennita #EngagePDX

Ask them!

@jennita #EngagePDX

Ask them!

@jennita #EngagePDX

“best features and content”

“What is your motivation”

Answer their questions

@jennita #EngagePDX

User Generated Content

Comments & Reviews?

@jennita #EngagePDX

Comments & Reviews?

@jennita #EngagePDX

Comments & Reviews?

@jennita #EngagePDX

Comments & Reviews?

@jennita #EngagePDX

Also…

Your products IRL

@jennita #EngagePDX

Your products IRL

@jennita #EngagePDX

Promote them (not you)

Give them a voice

@jennita #EngagePDX

Use their data

@jennita #EngagePDX

Show off their work

@jennita #EngagePDX

@jennita #EngagePDX

Show off their work

They’re Artists

@jennita #EngagePDX

Boost Influencers

@jennita #EngagePDX

Integrate social

@jennita #EngagePDX

Integrate social

@jennita #EngagePDX

Community Inspirationq Focus on “Why”q What do they care about?q Let their work inspireq Promote them

THANK YOU

Jennifer Sable LopezDirector, Global Communities

Jen.Lopez@welocalize.com@jennita