Inbound Marketing: Why You Need Inbound in 2014

Inbound Marketing Why  You  Need  Inbound  In  2014  

         %  of  marketers  already  use  inbound  

strategies    

58 Inbound  leads  cost  61%  less    

than  outbound  leads.  

6  out  of  10  Marketers  have  a  blog    

Companies  that  blog  receive    

67%  more  leads  than  those  that  don’t  

Customers  From  Blogging  

%  of  Marketers  who  have  generated  a  customer  from  their  blog  

The  average  company  that  blogs  generates  

55%  more  website  visitors  

Social  media  produces      

The  markeIng  leads  of  tradeshows,  telemarkeIng,  direct  mail,  or  PPC.  

2X  46%  of  online  customers  count  on  social  media  when  making  a  purchase  decision.  

34%  

22%  

0%  

10%  

20%  

30%  

40%  

Inbound Outbound

Inbound  MarkeIng  Creates  More  Leads  Q: What percentage of your company's leads come from each of the following sources?

Inbound  markeIng  delivers  54%  more    

leads  into  the  markeIng  funnel  than  outbound.  

43%  

•  hPp://blog.hubspot.com/markeIng/inbound-­‐markeIng-­‐data  •  hPp://blog.hubspot.com/markeIng/2013-­‐inbound-­‐markeIng-­‐stats-­‐charts  •  hPp://blog.hubspot.com/insiders/inbound-­‐markeIng-­‐stats  

72%  

Company  websites  that  don't  have  CTAs  on  interior  pages  

21%  

79%  

0%  

20%  

40%  

60%  

80%  

100%   Leads  that  convert  into  sales  

Leads  that  don't  convert  into  sales  

79%  of  Leads  Never  Convert  into  Sales  Lack  of  Lead  Nurturing  Contributes  to  This  Problem    

72%  of  Small  Businesses  Don’t  Use    Calls-­‐to-­‐AcIons  on  Their  Interior  Pages  

Sources