SOCIAL MEDIAMARKETING

SEOSearch Engine Optimization encompasses a wide variety oftechniques in which your website can be better tracked anddisplayed by Google (the largest search engine). Throughcomprehensive management your site can have the largestchance of succeeding.

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With the recent Google algorithm changes,content generation, publishing, and bloggingare the keys to ranking a site and drivingtra�c. Through careful management, yourbusiness can reap the bene�ts of constantcontent.

Social Media Marketing is an important part of any business,large or small. As social media develops, businesses are �ndingnew and innovative ways in which to sell products and attractcustomers. Can you a�ord to ignore a possible revenue stream?

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Why Your Business Needs to Consider InboundMarketing

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Chris Dill

Why Inbound Marketing?

Inbound marketing is a f orm of content marketing which promotes your company or yourorganization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social mediamarketing, and other f orms which serve to bring customers closer to your brand, where they want tobe. Basically, inbound marketing makes the brand easy to f ound and brings customers to yourwebsite by producing interesting content. In opposition, outbound marketing represents all the f ormsof paid marketing, such as TV advertisement, radio, direct paper mail, spam, sales f lyers,telemarketing and tradit ional advertising.

Now, why should you consider inbound marketing f or your business? The tradit ional marketingmethods are f undamental f or any campaign. They were ef f ective f or years – they worked and gotresults. So why do you need a change? The customers are asking f or it. There is a new type ofcustomers on the market, the connected customers, and tradit ional marketing methods don’t workf or them. They are more f ocused on digital media, they are avoiding banners and every other type ofadvertising on the webpages and they talk to brands through social media.

Nowadays, smartphones and mobile device became really

15-info rmative -2012-marke ting -

Nowadays, smartphones and mobile device became reallypopular and customers have the power to research productsand services bef ore they even reached to your business. Thatis why you need to f ind and interact with your customers onthe platf orms they usual use.

How does inbound marketing work?

The principle of inbound marketing is to create quality contentthat will attract exactly the people interested in yourproduct/service to your website. The customers will come toyou naturally because they are interested in what you canof f er. Inbound marketing is a combination of quality content,SEO techniques and social media, which helps you to f indpeople that look f or your product at the right t ime.

Steps To Inbound Market ing Success

Inbound marketing has f our simple steps, in which strangersare transf ormed in promoters of your product:

1. At the beginning, strangers are searching f or somecontent on the web. The most used platf orms are thesocial media ones. You can attract these people by havingquality content on your website and promoting it ondif f erent blogs or other online channels.

2. The visitors of your website will interact with your brandthrough dif f erent f orms and calls- to-action. In this step,you have to convert them f rom visitors into leads bygathering their contact inf ormation or at least their e-mailaddresses.

3. If you already attracted visitors and converted them intoleads, it is the right t ime to transf orm them into customers.It is the moment when people get close to your business.Send them important and relevant inf ormation through e-mails, and post it on social media platf orms.

4. In this last step, you need to delight your customersthrough some special tools: events, social inbox and smartcontent. Now it ’s t ime to convert them f rom customers topromoters. If you manage to do that, they will bring othercustomers to you; we all know that mouth-to-mouthadvertising works best.

As you can see, inbound marketing connects you with yourcustomers and its results are much more impressive that theoutbound ones. It is like a lif ecycle marketing method and thestages that people are involved helps you to connect to peoplemore than any other method. Inbound marketing needspersonalization, but once you got people as your customers,they will be yours f or a long time.

info g rap hics

Inf ographic Credit: Sourced f rom 15 Inf ormative 2012 Marketing Inf ographics by Pamorama. Createdby Hightable.com

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Chris Dill

SEO Expert at Virginia SEOChristopher Dill is a Christian entrepreneur who loves web design, marketing, andanything on a computer. He is the creator and author of The Dill Design, a local Virginia web designcompany. He also runs Virginia SEO, which is a SEO and inbound marketing company. Chris iscurrently f inishing up his Master of Inf ormation Systems at University of Phoenix, and works by dayas a Senior Network Engineer.