Inbound Inbound Marketing Automation

InboundMarketing

Three Goals of Inbound Marketing1. Convert More Website Traffic Into Contacts and Leads

• Generate more engagement/cultivate more leads

1. Convert More Email Leads Into Phone Calls• Multiple follow up to “Hot” leads

1. On-going Nurturing Campaigns• Generate repeat business and stimulate referrals

Strategic Database Email Marketing

Goal #1: Stimulate Engagement / Convert Leads

1. “Low-Commitment” Graphic Calls-to-action

2. Download Premium Content - Consumer Resources

3. Request Form - Instant Data Collection

4. Automated, Strategic Follow-Up Email Campaign

Convert Vistors Into Leads

Data Collection

Contact Engagement Data

Goal #2: Convert More Emails Into Phone Calls

1. Hot Leads Are Different Than Cold Prospects/Existing Patient Marketing

2. Strategically-Timed Email Follow-Up Campaign• Initiated by Contact Us form submissions• Go beyond 1-time response - Multiple emails

during 3-4 week window • Focused on hot leads

1. Client Training - Easy Suspend Campaign Form

Hot Leads Email Campaign

Goal #3: On-going Nurturing CampaignDatabase Email Marketing Campaigns

1. Market To All Leads and Existing Clients/Patients

2. Special Events, Promotions, Campaigns, News, Etc.

3. Newsletter Campaign – Stay Relevant and “Top of Mind”; News, Relationship-building, and Promotions

Newsletter/Email Promotion Campaigns

Inbound Marketing Costs

Inbound Marketing Automation Package• $1000 set-up fee• $350 monthly fee

Inbound Marketing Automation Package With Newsletters• $950 monthly fee (see next slide for more details)

Campaign Costs and Services

Newsletters and Email Promotions

• Newsletter Pricing

• $500 set-up fee

• $600 monthly fee ($400 if client provides content)

Campaign Costs and Services