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InboundMarketing
Three Goals of Inbound Marketing1. Convert More Website Traffic Into Contacts and Leads
• Generate more engagement/cultivate more leads
1. Convert More Email Leads Into Phone Calls• Multiple follow up to “Hot” leads
1. On-going Nurturing Campaigns• Generate repeat business and stimulate referrals
Strategic Database Email Marketing
Goal #1: Stimulate Engagement / Convert Leads
1. “Low-Commitment” Graphic Calls-to-action
2. Download Premium Content - Consumer Resources
3. Request Form - Instant Data Collection
4. Automated, Strategic Follow-Up Email Campaign
Convert Vistors Into Leads
Data Collection
Contact Engagement Data
Goal #2: Convert More Emails Into Phone Calls
1. Hot Leads Are Different Than Cold Prospects/Existing Patient Marketing
2. Strategically-Timed Email Follow-Up Campaign• Initiated by Contact Us form submissions• Go beyond 1-time response - Multiple emails
during 3-4 week window • Focused on hot leads
1. Client Training - Easy Suspend Campaign Form
Hot Leads Email Campaign
Goal #3: On-going Nurturing CampaignDatabase Email Marketing Campaigns
1. Market To All Leads and Existing Clients/Patients
2. Special Events, Promotions, Campaigns, News, Etc.
3. Newsletter Campaign – Stay Relevant and “Top of Mind”; News, Relationship-building, and Promotions
Newsletter/Email Promotion Campaigns
Inbound Marketing Costs
Inbound Marketing Automation Package• $1000 set-up fee• $350 monthly fee
Inbound Marketing Automation Package With Newsletters• $950 monthly fee (see next slide for more details)
Campaign Costs and Services
Newsletters and Email Promotions
• Newsletter Pricing
• $500 set-up fee
• $600 monthly fee ($400 if client provides content)
Campaign Costs and Services