How to Make Video the Key Player In Your Content Mix It Was Meant to Be

HOW TO MAKE VIDEO THE KEY PLAYER IN YOUR CONTENT MIX IT WAS MEANT TO BE

Jon Spenceley Marketing Manager Vidyard @jonspenceley

Hana Abaza VP Marketing Uberflip @hanaabaza

@uberflip

!#ContentHacks !

Questions? We’ve got answers!

(At the end of the webinar J)

WE WILL SEND THE RECORDING.

@uberflip

!#ContentHacks !

Questions? We’ve got answers!

(At the end of the webinar J)

WE WILL SEND THE RECORDING.

JOIN IN ON

@uberflip

!#ContentHacks !

STICK AROUND FOR A DEMO

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MEET THE EXPERT

Jon Spenceley Vidyard

Street Cred: •  Grows Vidyard’s social spaces with amazing content •  Built out our first episodic video series •  Develops all of our outbound email campaigns

Expert’s picture

@uberflip

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LET’S GET HACKING!

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Creating Video On A Budget

•  Video does NOT have to be complicated •  Already have all the equipment you need •  Start simple with easy video formats

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Demo Videos

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Interviews

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Customer Testimonials

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Creating Video On A Budget

•  Video does NOT have to be complicated •  Already have all the equipment you need •  Start simple with easy video formats •  Use tools available – iMovie, Windows Movie Maker,

Quicktime, etc •  When you’re ready to upgrade, easy camera setups can

be bought for under $2000

@uberflip

!#ContentHacks !

Re-Using The Content You Already Have

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•  Recorded webinars –

the video you already have

@uberflip

!#ContentHacks !

Re-Using The Content You Already Have

Screenshot/Image here

•  Recorded webinars –

the video you already have

•  Cut up your existing videos for social

@uberflip

!#ContentHacks !

Re-Using The Content You Already Have

Screenshot/Image here

•  Recorded webinars –

the video you already have

•  Cut up your existing videos for social

•  Use Videos in Blog Posts

@uberflip

!#ContentHacks !

Re-Using The Content You Already Have

Screenshot/Image here

•  Recorded webinars –

the video you already have

•  Cut up your existing videos for social

•  Use Videos in Blog Posts

•  Add video to your email campaigns

@uberflip

!#ContentHacks !

Generating Leads With Video

•  Video is the most compelling CTA on the web •  Most videos are top-of-funnel assets •  Use video to generate leads •  Turns passive assets into active marketing tools!

@uberflip

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Use YouTube Annotations

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Add Lead Gen Opportunities Directly to Video

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Make Video the Star of Campaigns

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@uberflip

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Personalize Your Videos

•  Fact: Prospects love personalized video

•  Huge leap in CTR on our personalized

campaign

@uberflip

!#ContentHacks !

Personalize Your Videos

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•  Fact: Prospects love personalized video

•  Huge leap in CTR on our personalized

campaign

•  Develop videos based on persona

@uberflip

!#ContentHacks !

Personalize Your Videos

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•  Fact: Prospects love personalized video

•  Huge leap in CTR on our personalized

campaign

•  Develop videos based on persona

•  Personalize the splash screen

@uberflip

!#ContentHacks !

Personalize Your Videos

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•  Fact: Prospects love personalized video

•  Huge leap in CTR on our personalized

campaign

•  Develop videos based on persona

•  Personalize the video itself – worth it

@uberflip

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Track Who’s Watching With Video Data

•  View counts are great vanity metrics •  Strong video marketers look at individuals •  Push data into Marketing Automation & CRM systems

to drive more personalization

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Track Individual Viewer Data With Email

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Video Data & Marketing Automation

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Video & CRM

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RESOURCES

Webinar: 10 Ways to Use Personalized Video to Blow Everyone's Socks Off www.vidyard.com/webinars/10-ways-to-use-personalized-video-to-blow-everyones-socks-off

Video Marketing Institute www.vidyard.com/video-marketing-institute/

Blog: Create Amazing Video Content on a Budget www.vidyard.com/blog/create-amazing-video-content-on-a-budget

@uberflip

!#ContentHacks !

QUESTION TIME!

hub.uberflip.com

Hana Abaza VP Marketing Uberflip @hanaabaza

Jon Spenceley Marketing Manager Vidyard @jonspenceley

@uberflip

!#ContentHacks !