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HOW TO MAKE VIDEO THE KEY PLAYER IN YOUR CONTENT MIX IT WAS MEANT TO BE
Jon Spenceley Marketing Manager Vidyard @jonspenceley
Hana Abaza VP Marketing Uberflip @hanaabaza
@uberflip
!#ContentHacks !
Questions? We’ve got answers!
(At the end of the webinar J)
WE WILL SEND THE RECORDING.
@uberflip
!#ContentHacks !
Questions? We’ve got answers!
(At the end of the webinar J)
WE WILL SEND THE RECORDING.
JOIN IN ON
@uberflip
!#ContentHacks !
STICK AROUND FOR A DEMO
@uberflip
!#ContentHacks !
MEET THE EXPERT
Jon Spenceley Vidyard
Street Cred: • Grows Vidyard’s social spaces with amazing content • Built out our first episodic video series • Develops all of our outbound email campaigns
Expert’s picture
@uberflip
!#ContentHacks !
LET’S GET HACKING!
@uberflip
!#ContentHacks !
Creating Video On A Budget
• Video does NOT have to be complicated • Already have all the equipment you need • Start simple with easy video formats
@uberflip
!#ContentHacks !
Demo Videos
Screenshot/Image here
@uberflip
!#ContentHacks !
Interviews
Screenshot/Image here
@uberflip
!#ContentHacks !
Customer Testimonials
Screenshot/Image here
@uberflip
!#ContentHacks !
Creating Video On A Budget
• Video does NOT have to be complicated • Already have all the equipment you need • Start simple with easy video formats • Use tools available – iMovie, Windows Movie Maker,
Quicktime, etc • When you’re ready to upgrade, easy camera setups can
be bought for under $2000
@uberflip
!#ContentHacks !
Re-Using The Content You Already Have
Screenshot/Image here
• Recorded webinars –
the video you already have
@uberflip
!#ContentHacks !
Re-Using The Content You Already Have
Screenshot/Image here
• Recorded webinars –
the video you already have
• Cut up your existing videos for social
@uberflip
!#ContentHacks !
Re-Using The Content You Already Have
Screenshot/Image here
• Recorded webinars –
the video you already have
• Cut up your existing videos for social
• Use Videos in Blog Posts
@uberflip
!#ContentHacks !
Re-Using The Content You Already Have
Screenshot/Image here
• Recorded webinars –
the video you already have
• Cut up your existing videos for social
• Use Videos in Blog Posts
• Add video to your email campaigns
@uberflip
!#ContentHacks !
Generating Leads With Video
• Video is the most compelling CTA on the web • Most videos are top-of-funnel assets • Use video to generate leads • Turns passive assets into active marketing tools!
@uberflip
!#ContentHacks !
Use YouTube Annotations
Screenshot/Image here
@uberflip
!#ContentHacks !
Add Lead Gen Opportunities Directly to Video
Screenshot/Image here
@uberflip
!#ContentHacks !
Make Video the Star of Campaigns
Screenshot/Image here
@uberflip
!#ContentHacks !
Personalize Your Videos
• Fact: Prospects love personalized video
• Huge leap in CTR on our personalized
campaign
@uberflip
!#ContentHacks !
Personalize Your Videos
Screenshot/Image here
• Fact: Prospects love personalized video
• Huge leap in CTR on our personalized
campaign
• Develop videos based on persona
@uberflip
!#ContentHacks !
Personalize Your Videos
Screenshot/Image here
• Fact: Prospects love personalized video
• Huge leap in CTR on our personalized
campaign
• Develop videos based on persona
• Personalize the splash screen
@uberflip
!#ContentHacks !
Personalize Your Videos
Screenshot/Image here
• Fact: Prospects love personalized video
• Huge leap in CTR on our personalized
campaign
• Develop videos based on persona
• Personalize the video itself – worth it
@uberflip
!#ContentHacks !
Track Who’s Watching With Video Data
• View counts are great vanity metrics • Strong video marketers look at individuals • Push data into Marketing Automation & CRM systems
to drive more personalization
@uberflip
!#ContentHacks !
Track Individual Viewer Data With Email
@uberflip
!#ContentHacks !
Video Data & Marketing Automation
Screenshot/Image here
@uberflip
!#ContentHacks !
Video & CRM
@uberflip
!#ContentHacks !
RESOURCES
Webinar: 10 Ways to Use Personalized Video to Blow Everyone's Socks Off www.vidyard.com/webinars/10-ways-to-use-personalized-video-to-blow-everyones-socks-off
Video Marketing Institute www.vidyard.com/video-marketing-institute/
Blog: Create Amazing Video Content on a Budget www.vidyard.com/blog/create-amazing-video-content-on-a-budget
@uberflip
!#ContentHacks !
QUESTION TIME!
hub.uberflip.com
Hana Abaza VP Marketing Uberflip @hanaabaza
Jon Spenceley Marketing Manager Vidyard @jonspenceley
@uberflip
!#ContentHacks !