How to improve conversion with *smart* promotion

IMPROVE CONVERSION WITH SMART PROMOTIONS

RAPIDCAMPAIGN WEBINAR 4.6.2015

RAPIDCAMPAIGNIS A PROMOTION TOOL FOR ONLINE BUSINESSES.

RAPIDCAMPAIGN SMART PROMOTIONS COMBINE GAMIFICATION WITH YOUR BRAND EXPERIENCE.

Evolution of ecommerce

> Search for the best deal> More complex purchase funnel Need for engaging in each step

> Need for new ways to drive sales

What is a promotion?• Promotion aims to raise awareness of a product or brand• …to improve the conversion rate of the purchase funnel and• …to drive sales for• …a specific goal, e.g.

• Have your customers try out a novelty product• Increase sales for a product or a product category• Reduce the time for the purchase decision• Increase the basket value of the average purchase• Re-sell or cross-sell

Promotions can help convert customers, drive sales and add revenue.

Brands we love vs brands we buy–consumer research, UK, January 2015

A promotion incentivizes to stay & buy

Smart sales promotions are interactive promotions that drive sales

Smart promotions combine gamification and personal rewards

LET’S HAVE A LOOK AT LIVE EXAMPLES

www.rapidcampaign.com

SMART, INTERACTIVE PROMOTION

STATIC, PASSIVE DISCOUNT

…or…

Smart promotions enhance the purchase funnel

They activate the site visitor to move forward in the purchase funnel and to complete the purchase within the same visit.

Note! Sales promotions do not generate more visitors. It’s a conversion and sales tool.More sales

Reducebounce

Improveconver-

sion

Activatevisitors

Gamified, interactive promotions• Fun, inspiring,

activating

Incentivized promotions• Rewarding,

personal, valued

For consumer High attention

value• High interaction

rate, improvedconversion

Smart tool• Pre-set and

manage rewardsand theirprobalities

For retailer

Mix & match promotions for optimal results

Product promotion

Seasonal / Campaign Promotion

Permanent Promotion

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

IMAGE VOTING ON PRODUCT PAGE

SCRATCHCARD ON CATEGORY MAIN PAGE

SURPRISE CARD ON LANDING PAGE

SURPRISE CARD ON LANDING PAGE

WHEEL OF FORTUNE ON MAIN PAGE

SCRATCHCARD ON MAIN PAGE

IMAGE VOTING ON PRODUCT PAGE

Example of an online retailer’s promotion plan

Proven results – 10 times more effective than static promotions

•30-50% interaction rate

•5-10% conversion (redeemed reward)

•10-15% more sales

TOOLS FOR SUCCESS

Offer multiple rewards in one promotion

Manage the reward settings

Provide unique coupon codes

+ +

RAPIDCAMPAIGNIS AN UNIQUE ONLINE TOOL FOR CREATING SMART

PROMOTIONS.

Embed with iFrame

RapidCampaign is an easy to use tool

• No programming skills needed• Quick and easy to create promotions• Use your brand and your visuals with the simple editor• Gamified techniques are in-built• Manage the amount and distribution of rewards• Embed to relevant places in your online store and your

purchase funnel

“These promotions are fun, playful, and effective. The promotions have had a direct effect to our

conversion and sales.

Smart promotions by RapidCampaign have quickly become an integral part of our promotion strategy.”

Samu Laine, Designer, Scandinavianoutdoor.com

Thank you!

RAPIDCAMPAIGN.COM

laura@rapidcampaign.com