1

&

Improve Conversion

Deepak Kaul Solution Consultant, Compuware India

Avoid Abandonment for your website

2

User Experience Impacts Conversions & Revenue

2-second slowdown Revenue/user 4.3%

400 millisecond delay Searches/user 0.59%

Reduced page load time: ~ 7s to 2s

Revenue 7-12%

H/W costs 50%

Reduced landing page load time by 2.2s

Conversions 15.4%

Downloads/yr. 60M

Users visiting fastest pages vs. slowest pages

Pages/visit 50%

Poor User Experience Impacts Conversions & Revenue

Exploding Edge Complexity Impacts Visibility

Lack Of Visibility Into 3rd Party Service Calls Application Logic Extends To Browser

Back-end cloud services, statistical analysis & bursting services

Applications are assembled by client: The Browser/App platform

Streaming media and third-party infrastructure providers

Data Center

Third-party apps & identity mgmt delivered via SaaS or mashup

Local ISPs

Mobile Carriers

Major ISPs

Perception Reality

6

Complexity at the Edge

Browsers

Devices

Native Applications

Local ISPs and Carriers

Code

Third Party Services

Major browser releases:

In 2010

In 2012

In 2008

Small Increases in Load Time Lead to Lost Sales

Impact of 1 second delay in response time

16% drop in customer satisfaction

Source: Aberdeen Group

11% drop in page views

7% drop in conversions

0

-10

-20

Performance Impacts Business Results

33%

About online shoppers:

“eCommerce Web Site Performance Today” white paper August 2009

who abandoned a recent

shopping session were

dissatisfied with site

performance

stated that quick page loading is

important to their site

loyalty 52%

who experience a dissatisfying

visit are unlikely to buy from

that site 79%

More than 25% of Consumers will abandon a site if made to wait

0

5

10

15

20

25

30

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Pe

rce

nta

ge A

ban

do

nm

en

t R

ate

Page Load Time in Seconds

Source: Gomez real user monitoring

Abandonment Rate Across 200+ Sites / 177+ Million Page Views

over 1 week / All Browsers

of mobile

users expect

performance equal to their desktops

Mobile Browsers

Mobile Devices

Mobile Operating Systems

Wireless Carriers

Geographic Diversity

Addressing just

of mobile users requires supporting

different devices

Mobile Complexity

57% of mobile users had a problem in the past year when accessing a website on their phone

Mobile Site Performance Impacts Business Results

“Mobile apps live and die by their rating in an app store…When the rating suffers, the customer adoption rate suffers.”

Margo Visitacion, VP, Forrester Research

Why Doesn’t the Old Way Work Anymore?

Too Much Data Too Complicated

Limited Visibility

Dev QA Ops Mainframe

Siloed Tools/Poor Collaboration

The Answer… A New Generation of APM

What New Generation APM Leadership Looks Like

APM Magic Quadrant Gartner has recognized Compuware as a leader for three straight years

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner report is available upon request from Compuware. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Compuware

Global Company of the Year cloud-based application monitoring

Compuware APM Customers 386 of the Fortune 500 33 of Comscore’s Top 50 Web Properties 7 of the top 10 U.S. online retailers 4 of the top 5 online European retailers

#1 Provider Top 500 Online Retailers

Sixth Consecutive Year

Compuware New Generation APM Leader

Built to manage today’s most challenging modern applications

Web Mobile Cloud Enterprise Big Data

Technology & Analytics

Exclusive Technology ,

Industries strongest

analytics team

Lifecycle by Design

Unified platform fosters

collaboration between

production, test & development

teams

Smart Analytics

Real-time and historical

business and IT analytics provide

Answers, Not Data

Fast Time To Value

APMaaS platform, smart

analytics, & advanced APM

automation delivers value within hours

Transaction Management

100% transaction

visibility with deep-dive

diagnostics for rapid problem

resolution

End-User Perspective

Manage user experience

across users, devices,

browsers and geographies

Defined by APM Best Practices New Generation APM with Compuware

15

Compuware APM: Driven by End-user Perspective

Deep analysis of client-side contribution to transaction

performance

Auto-discovery of third-party services, including CDNs, social media, ad

networks, web analytics,

Seamless application monitoring, and transaction tracing for browser click to

server-side line of code

Java .NET PHP C++ Oracle SAP CICS Big Data

Increasing Complexity Complexity at the edge Complexity in the cloud Complexity in the data center Taming complexity from the device to the datacenter

Thousands of Customers. . .

Financial Services eCommerce SaaS & Cloud

Other ISV Government

Telco

Insurance

New Generation APM Brings New Gen Value

18

Addressing the Web Challenges - the Compuware APM advantage

19

Analyze Performance to User Behavior

Speed User Complaint Resolution

Resolve Client & Functional Problems

Manage Third-Party Services

Manage Web, Mobile Web and Native Apps in One

The Compuware APM Advantage

20

Analyze Performance to User Behavior

User Experience World Map based

on Visits

Is performance impacting my

Conversion Rate?

Visits and page actions enable unique business value

21

Analyze Performance to User Behavior

Where does my performance team need to focus on?

Are customers leaving right after the landing page?

Landing pages with errors are NO-GO.

Optimize Landing Pages

Don’t let SEM/SEO Spend Go to Waste!

22

Analyze Performance to User Behavior

On which pages are leaving my

customers?

How many are leaving because of

an error? Has the exit page a slow load time for

the customers?

Monitor Exit Pages

Don’t lose customers at the conversion point!

23

Analyze Performance to User Behavior

Get insight into key user demographics

24

Analyze Performance to User Behavior

Speed User Complaint Resolution

search specific users

See the click-path

actions for native mobile apps

Analyze the actual user click-path across web, mobile web and native apps

Identify performance issues that affect business outcomes

Resolve Client & Functional Problems

How many transactions are

failing?

Identify JavaScript, HTTP response

code errors, and more

Detect functional problems and their impact on the user experience

Compare time periods

Resolve Client & Functional Problems

Reveal Browser JavaScript Errors

Resolve Client & Functional Problems

Reveal Mobile Crashes, Events and Errors

29

Manage Third-Party Services

Impact of Third Parties and CDNs on Response Time

on the Edge

Which Third Party or CDN consumes most time on the

edge?

Which Third Party or CDN is a Hotspot and becoming a

bottleneck?

Auto-discover all third-party services

CDN, ad networks, social media and more…

Is the added response time worth the business benefit?

30

Manage Web, Mobile Web and Native Apps in One

Real time overview

Overview metrics for all customer

channels

Performance or usage charts – pages and visits

View real user analysis in context with synthetic measurements

Web, Mobile Web and Real User and Synthetic perspectives together

Don’t use your customers as load test dummies

Load Tests

Why 360o Load Testing Matters

• Weeks/months to solve problem

• Multiple test

cycles

• Poor communication between QA and developers

• Hours/days to solve problems

• Session is recorded, eliminating need to reproduce errors

• Drill down to offending line of code

• Eliminates testing iterations

360o Load Testing

Load Testing with Compuware APM

• Load Testing Tool Reports slow pages – but why are they slow?

• dynaTrace follows all synthetic transactions through the Application

35

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