How to Acquire Customers Online - Mr. Mohit Doda

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HOW TO ACQUIRE CUSTOMERS ONLINE

Copyright: Mr. Mohit DodaPresented: At Lounge47 March 29th. 2014

• If you get it wrong, everything else fails• Have a very clear USP• Product name is important• Product discovery online should be easy• Have a clear promise to the customer• No bugs please!• People will market your product if it’s good• Create a product with character

TARGETING

• Know everything about your customer• Create personas• Meet them & take feedback• Know their media consumption habits• Use smart ways of targeting• Programmatic buying• Retargeting

REMARKETING

• Create original content• Do proper keyword research• Unique page titles & descriptions• Clean URL Structure• Internal Linking• Authorship• Speed of the site• Social Media Marketing, Bookmarking,

Listings• Blogging• Yahoo Answers, Quora

BIG DATA & ANALYTICS

“If you can’t measure it, you can’t improve it.”

LORD KELVINBritish mathematician

1824 - 1907

• Analyze Traffic Data – Behavior, Location• Set Goals • Conversion & Revenue Tracking• Use Device Data• Real Time Data• Keywords – Paid & Organic• Site Searches

HEATMAPS

MARKETINGAUTOMATION

• Automate Email Marketing• Lead Generation• Lead Nurturing• Lead Scoring• Drip Marketing• Website Personalization• Ratings, Reviews, Testimonials• Abandoned cart mails

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PERSONALIZATION

Website Conversion Optimization

• UI & UX as a brand differentiator• Consistency in design• Light and fast site• Responsive design• Product discovery, Site search• Every page is a landing page• Clear objective, Easy to fill Forms, Calls to

Action• A/B testing• Words have impact• Choose images carefully

LEAD PEOPLE TO TAKE ACTION

Eye Tracking Study

70% of people open emails based on

Subject Line

In a popular supermarket study,3% of shoppers purchased jam when confronted with 24 varieties, while 30% purchased when given only 6.

AVOID ACTION PARALYSIS

CONTENT MARKETING

ENGAGEMENT THROUGH CONTENT ISN’T NEW

• People don’t like ads, they like Information• Answer customers’ questions• Create shareable content• Let employees contribute• Curate content• Blog, social media platforms, FAQs,

whitepapers, research reports, surveys, datasheets, e-books, videos, webinars, infographics, etc.

• Repurpose content

TOOLS, RESOURCESFREE TRIALS & MORE

mohit.doda@gmail.com

in.linkedin.com/in/mohitdoda

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