Hermès, the epos of an outstanding brand

HERMES

The epos of an outstanding brand

poetry, delicassy, enchantment, magic...

The history,

the values,

the biases

It's called the immaterial dimension - in opposition to the material dimension of products :

fundamental for the identity and the com-munication of a brand, it’s everything about the values , culture, dreams, emotion, ex-perience.

Strategic communication choices

How does Hermès communicates ?

Ethnicity, animals, mythology...

Hermes orange and indian Rose campaign :

The work of two indian photographers :

Raghubir Singh & Dayanita Singh.

Hermes ad campaign 2008

Mythological symbols

Partnerships with artists, photographers, designers....

Gauguin, Manet... The mixture between art and Fashion.

The website,by AliceCharbin.

An emblematic color

Hermès, Stratégies Amaury Médias Grand Prize of luxe 2013

for « A sporting life».