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The strategic choices of the house in terms of communication
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HERMES
The epos of an outstanding brand
poetry, delicassy, enchantment, magic...
The history,
the values,
the biases
It's called the immaterial dimension - in opposition to the material dimension of products :
fundamental for the identity and the com-munication of a brand, it’s everything about the values , culture, dreams, emotion, ex-perience.
Strategic communication choices
How does Hermès communicates ?
Ethnicity, animals, mythology...
Hermes orange and indian Rose campaign :
The work of two indian photographers :
Raghubir Singh & Dayanita Singh.
Hermes ad campaign 2008
Mythological symbols
Partnerships with artists, photographers, designers....
Gauguin, Manet... The mixture between art and Fashion.
The website,by AliceCharbin.
An emblematic color
Hermès, Stratégies Amaury Médias Grand Prize of luxe 2013
for « A sporting life».