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GROWTH HACKINGFOR START UPS
$1 billion
$3.4 billion
$4 billion
$6 billion
$10 billion
$11 billion
$26 billion
$32 billion
$40 billion
$230 billion
$365 billion
Growth Hacking is the science of achieving incredible growth with non traditional strategies.
Growth Hacking Combines:
Growth Hacking Combines:
Technology
Marketing and Sales
Design
User Experience
To grow a product, service or platform.
The Growth Hacking Funnel
Not so complicated
THE GROWTH HACKING FUNNEL
AcquisitionActivationRetentionRevenueReferral
Metrics
THE GH FUNNEL: METRICS
Metrics: Key Definitions
THE GH FUNNEL: METRICS
• A KPI is a number that acts as an indicator on how your company is doing.
• Ensure you go for something very specific and measurable and use this to grow the business.
• Simply looking at your KPI you can know how your company is performing.
• Always build your monthly KPI reports and focus in one KPI at a time
KPI: Key Performance Indicator
THE GH FUNNEL: METRICS
CAC: Customer Acquisition Cost• It is the amount of money it costs you to acquire a new user or purchaser.
• A user can be someone who is either using your product for free or paying for it.
• It is calculated as the total spend for customer acquisition (ppc, content marketing, …) in a given month, divided by the total number of new customers acquired or activated that month.
THE GH FUNNEL: METRICS
LTV: Life Time Value• It is the total monetary profit that an average customer brings to your business.
• It is calculated as the total revenue a customer generates for your company (average revenue per customer from the time they signed up to the time they made their last purchase), less the customer acquisition cost.
THE GH FUNNEL: METRICS
K : Viral Coefficient• It tells you how many people come to your product because of your existing users.
• If 2 existing customers bring 1, then the K is 0.5.
• A viral coefficient over 1 means you are growing virally.
THE GH FUNNEL: METRICS
Churn Rate• It tells you how many visitors drop out of your funnel. • You always want to reduce this % and retain more of your customers.• Focus on reducing your churn rate to achieve fast growth.
Acquisition Techniques
Blogging/Guest BloggingPodcasting/Guest Podcasting
E/books
Webinars
SEOSocial Media
Contests
Deal SitesVirality Public speaking engagements
Landing pages
Embeds
API integrations
InfluencersPAID acquisition
PR
Story tellingAwesome service
Web Scraping and Cold emailing
Infographics
RepostingJoint VenturesComplements Someone Else’s Product
Videos (YouTube or similar)Online PPT Presentations
Create Free CoursesOnsite SurveysNotifications
Comment Marketing
THE GH FUNNEL: ACQUISITION TECHNIQUES
Acquisition
Activation Techniques
User Experience (UX)Short Videos
UpgradesTestimonials
More Webinars
Landing pages
A/B testing
Call to action (CTA) buttons Counters
Live Chat
Hello Bar
Good copywriting
Decrease Loading time
Gamification
Free trials
Click Maps
The Drawbridge Technique
Email automationRetargetingTransparencyRatings
Videos + Email Capture
Case StudiesEmail – Why they signed up?Press Releases / Media PartnersVanity Links or Pretty Links
Get advantage of your inbox
Geolocation
THE GH FUNNEL: ACTIVATION TECHNIQUES
Activation
RetentionTechniques
THE GH FUNNEL: RETENTION TECHNIQUES
Attract the right audienceCreate entry and exit surveys
Make your users engage
Create exclusive products
Do webinarsSend newsletters; they workHave amazing customer support
Analyze why they quit
Give them human actions
Display a popup before they leave
Give an Excellent Service
Report on Positive StatisticsFantastic Copy Writing
Browser ExtensionsThank you them for their following
Credit Card Expiration Notices
SMS MarketingRetention
RevenueTechniques
THE GH FUNNEL: REVENUE TECHNIQUES
Revenue
Add a big discount with annual plan.
Do A/B testing
With your offers, use a countdownsPopulate your site
Simplify your pricing.Simplify your payment.
Scarcity
Downsell at Cancelation
Identify “At Risk” customersExit Survey
Upsell at check out
Giving incomplete or poor servicesIncentivize automatic renewals
Product LaunchesMental TriggersReactivation
ReferralTechniques
THE GH FUNNEL: REFERRAL TECHNIQUES
Use “powered by”
Have sharing buttons in your website
Invite people to your platform
Reward people when they share your product
Setup an affiliates site
Create API integrationsCreate embeds
Highlight and twittShare your posts automaticallyPopulate your posts/news pipelineImport your contacts.
Double Loop Referral ProgramLinks in your signatureAsk for shares in ALL emails
Referral
Do You Wanna Learn More?
Do You Want To Learn More?
Listen to Growth Hacking Podcast
CONTACT DETAILS
Name: Laura MorenoPosition: Growth HackerTelephone: 3474409582Website: www.avanzagrowth.com Email: info@avanzagrowth.com
THE END
THANK YOU
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