Growth hacking: a black art?

Tl;dr

@seysconstantijn (Image: Now you see me)

Loyal customers > new customers

Slides are based on this blogpost

Goal Tool for academic researchers

Pre launch:

- Mail signups

- Twitter followers

Assumptions -> Measure -> Assumptions

Tl;dr

Beta website

Beta website

- Result: More than 400 users signed up

- Price: 60 USD (design); 3 days of work

Tool

Tool

- Result: More than 600 people used it; posted on Reddit, Hacker News, etc.

- Price: 50 USD 2 days of work

Quiz

Quiz

- Result: More than 500 people participated

- Price: 50 USD (cartoons), 2 days of work

Twitter

Twitter

- Result: >100 views on signup page

- Price: Free, time & effort

Content (1): blog

Content (1)

- Result: >50 signups

- Price: 0 USD, 4 days of work

Content (2): ebook

Content (2)

- Result: Some positive feedback, >50 signups

- Price: 0 USD; 3 days of work

Flyers

Flyers

- Result: <5 signups

- Price: 5 USD; 10 min of work

Youtube video

Youtube video

- Result: >5,000 views, but very few signups

- Price: 15 USD; 30 min of work

Infographic

Infographic

- Result: A few sign ups (<10)

- Price: 0 USD; 1 day of work

Twitter bot

Twitter bot

- Result: <50 sign ups

- Price: 0 USD; 2 hours of work

Meetups

Meetups

- Result: <10 people signed up

- Price: 5 USD/month; 1 hour of work

Tl;dr

Tl;dr Assumptions -> Measure -> Assumptions

(or Experiment -> weep -> start again)

Mail signups (>1500 in 2 months)

Twitter followers (3120 in 5 months)

+- $0.15 for each beta user

@seysconstantijn