Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving

Dyn Social Media Bootcamp

Joe Waters

Selfishgiving.com

Fundraising with Businessesfor Wicked Small Shops

.80%

6%

72%

500

RESOURCE

15,000,000 245,000

1800

The Money is in the Register

#2

Types of Biz Fundaisers Point-of-sale Purchase or action-triggered Digital Message Promotion Employee Engagement

Point–of–Sale

Pinups

Register Programs

Round-Ups

Donation Boxes

Action is at the front Buck or two

Campaign runs for 2 to 6 weeks Frequently includes pinup…but not always

RESOURCE

Which Route Will You Take?

Little Me

Fundraising with

Biz

Your Supporters

Your Contacts

Your Suspects

?

Charting the Course

Brand

Social Media

Mobile

Fundraising with

Biz

Brands Command

#3

BRAND

FUNDRAISINGTransactio

nal

Transformative

a brand is what a person feels when they come into contact with you

a nonprofit brand makes two promises:

1. to have an impact

2. to show the impact clearly, powerfully

- Jeff Brooks

It worked

It solved a problem

It changed us

a nonprofit brand makes II promises:

1. to have an impact

2. to show the impact clearly, powerfully

- Jeff Brooks

http://philanthropy.com/article/A-Community-Fund-Lures-Young/131353/

You need to stand out

RESOURCE

RESOURCE

#4 The PC is Dead

The future of nonprofit marketing is targeting

supporters where they are and where they care

mobile only

pictures rule. text drools.

Charting the Course

Brand

SocialMedia

Mobile

Fundraising with

Biz

BRAND

FUNDRAISINGTransactio

nal

Transformative

The Money is in the Register

#2

Brands Command

#3

#4 The PC is Dead

Pinterest.com/JoeWaters