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Dyn Social Media Bootcamp
Joe Waters
Selfishgiving.com
Fundraising with Businessesfor Wicked Small Shops
.80%
6%
72%
500
RESOURCE
15,000,000 245,000
1800
The Money is in the Register
#2
Types of Biz Fundaisers Point-of-sale Purchase or action-triggered Digital Message Promotion Employee Engagement
Point–of–Sale
Pinups
Register Programs
Round-Ups
Donation Boxes
Action is at the front Buck or two
Campaign runs for 2 to 6 weeks Frequently includes pinup…but not always
RESOURCE
Which Route Will You Take?
Little Me
Fundraising with
Biz
Your Supporters
Your Contacts
Your Suspects
?
Charting the Course
Brand
Social Media
Mobile
Fundraising with
Biz
Brands Command
#3
BRAND
FUNDRAISINGTransactio
nal
Transformative
a brand is what a person feels when they come into contact with you
a nonprofit brand makes two promises:
1. to have an impact
2. to show the impact clearly, powerfully
- Jeff Brooks
It worked
It solved a problem
It changed us
a nonprofit brand makes II promises:
1. to have an impact
2. to show the impact clearly, powerfully
- Jeff Brooks
http://philanthropy.com/article/A-Community-Fund-Lures-Young/131353/
You need to stand out
RESOURCE
RESOURCE
#4 The PC is Dead
The future of nonprofit marketing is targeting
supporters where they are and where they care
mobile only
pictures rule. text drools.
Charting the Course
Brand
SocialMedia
Mobile
Fundraising with
Biz
BRAND
FUNDRAISINGTransactio
nal
Transformative
The Money is in the Register
#2
Brands Command
#3
#4 The PC is Dead
Pinterest.com/JoeWaters