Enabling Engagement: Building Relationships Across Channels In Complex Environments

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Enabling Engagement: Building Relationships Across Channels In

Complex Environments

With:Carol Krol- Demand Gen ReportJohn Crowley- Cardinal HealthJohn Hauryluke- Oppenheimer Funds

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Open Rate = 78%

Email Effectiveness

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Open Rate = 8% CTR= 0.1% 3%

23%

Email Effectiveness

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Open Rate = 83%

Simple text template Coschedule.com

headline analyzer Mobile friendly (mobile

= 69%) Mail merge

salutation Written in my voice,

not some corporate stiffCTR= 67%

Email Effectiveness

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Social Selling Process

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Leaderboard Baseline

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“He’s Lucky”

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“It’s Not Fair”

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“How Does Social Selling Work?”

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The Results

MarketGrowth

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Key Performance Indicators120%

12%53% 38%

22%

80%

Revenue DealSize

Share of Wallet

PipelineVelocity

EmployeeSatisfaction

CustomerChurn

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https://www.justjohncrowley.com/free-stuff/

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Social Selling at OppenheimerfundsYesterday : Today : Tomorrow

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LinkedIn Contact Profile Inside of Salesforce.com

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The use of MapAnything Inside of Salesforce

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LinkedIn Elevate: Compliant :Social Advocacy Platform

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Thank you!

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