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Enabling Engagement: Building Relationships Across Channels In
Complex Environments
With:Carol Krol- Demand Gen ReportJohn Crowley- Cardinal HealthJohn Hauryluke- Oppenheimer Funds
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Open Rate = 78%
Email Effectiveness
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Open Rate = 8% CTR= 0.1% 3%
23%
Email Effectiveness
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Open Rate = 83%
Simple text template Coschedule.com
headline analyzer Mobile friendly (mobile
= 69%) Mail merge
salutation Written in my voice,
not some corporate stiffCTR= 67%
Email Effectiveness
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Social Selling Process
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Leaderboard Baseline
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“He’s Lucky”
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“It’s Not Fair”
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“How Does Social Selling Work?”
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The Results
MarketGrowth
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Key Performance Indicators120%
12%53% 38%
22%
80%
Revenue DealSize
Share of Wallet
PipelineVelocity
EmployeeSatisfaction
CustomerChurn
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https://www.justjohncrowley.com/free-stuff/
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Social Selling at OppenheimerfundsYesterday : Today : Tomorrow
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LinkedIn Contact Profile Inside of Salesforce.com
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The use of MapAnything Inside of Salesforce
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LinkedIn Elevate: Compliant :Social Advocacy Platform
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Thank you!
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