Empowering Your Sponsors and Exhibitors

DOUBLEDUTCH REVENUE MANAGERKeys to unlocking revenue streams across exhibitors & sponsors

Rocky Mitarai | Director of Product MarketingNicole Morrison | Customer Success Program Manager

AGENDA● What’s the problem?● The keys to success● Making it happen

THE CHALLENGES

Organizer Challenges

• Showcasing value• Minimizing churn• Growing revenue

Exhibitor Challenges

• Reaching the right people• Standing out from the crowd• Driving and quantifying ROI

What Do Exhibitors Care About Most?

Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR

How Do Exhibitors Track Success?

Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR

Money Is Being Spent With Questionable Return

44%

Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR

of exhibiting companies invest in additional tactics such as digital marketing and sales visits to promote products and services showcased at events.

THE KEYS TO SUCCESS

The Keys To Success

Make it easy.Make it targeted.Make it actionable.

DoubleDutch Revenue Manager

Potential Buyer Potential

Buyer

Potential Buyer

Exhibitor

Empowering Exhibitors with Digital Visibility and Control

Brand Management

Target & Meet

Scan & Qualify

Measure & Optimize

A Complete Solution for Exhibitors

Make it Easy

Brand Management

• Empower exhibitors to manage digital presence on their own

• Offer customizable profiles to fully showcase their brand

Make it Targeted

Targeted Campaigns

• Create promotions seen directly in the app

• Target specific attendees to drive the right traffic

Make it Actionable

Meeting Scheduling

• Campaigns drive face-to-face meetings

• Simplify meetings with smart scheduling, invites, and reminders

• Manage and share booth staff availability

Make it Actionable

Lead Retrieval

• No more clunky equipment rentals

• Offer quick scanning and qualification

• View and export leads in real-time

• Measure booth staff performance

Make it Actionable

Comprehensive Analytics

• Provide campaign visibility and control

• Track campaign performance in real-time

• Take action as needed to drive more traffic

Powering Exhibitor Success

2.5k average impressions on targeted campaigns

54% increase in unique profile views

64% increase in leads scanned

MAKE IT HAPPEN

Make It Happen

• Talk with your Account Manager

• Leverage our exhibitor outreach tools & exhibitor support center

• Include DoubleDutch Exhibitor tools in your prospectus and pre-event manuals

• Check out the customer support center or work with our technical team for setup tips